Job in Kenya
Category Lead – Beverages
CountyNairobiCityNairobiContractFull TimePosted2026-09-10Close dateNot specifiedExperience5 yearsSourceBrighterMonday KenyaSalaryKSh 250,000 - 300,000
category leadbeveragesbrand managementtrade marketingFMCGNairobifull timesenior levelmarketingconsumer goodssalesinternship
AI summary
NFT Consult is hiring an experienced Category Lead – Beverages in Nairobi to drive portfolio strategy, brand positioning, trade activation, and growth across Kenya and regional markets. The role covers brand management, trade and channel activation, innovation, and performance reporting for a beverage portfolio. Full-time position with a salary of KSh 250,000–300,000.
- Senior FMCG marketing role focused on beverages portfolio strategy
- Covers brand management, trade activation, innovation, and performance reporting
- Requires 5–8 years FMCG experience, including beverage or category management
- Salary KSh 250,000–300,000, full-time, based in Nairobi
- Apply directly on BrighterMonday via Easy Apply
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSh 250,000 - 300,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, financeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category Lead – Beverages evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to NFT Consult and the role in Nairobi.
- Add concrete examples related to sales, internship, finance, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category Lead – Beverages role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research NFT Consult before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- Category Lead – Beverages
- NFT Consult
- Marketing & Communications
- Yesterday
- Easy apply
- New
- Nairobi
- Full Time
- Manufacturing & Warehousing
- KSh
- 250,000 - 300,000
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- Job summary
- We seek an experienced Category Lead – Beverages to drive portfolio strategy, brand positioning, trade activation, consumer engagement, and sustainable growth across Kenya and regional markets for our expanding beverage business.
- Min Qualification:
- Bachelors
Experience
- Level:
- Senior level
- Length:
- 5 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- 5–8 years in FMCG marketing with at least 3 years in beverage, food, or related category management.
- Proven track record in brand and trade marketing within a competitive consumer goods environment.
- Deep understanding of both traditional and modern trade dynamics in Kenya and East Africa.
- Strong analytical, commercial, and execution skills with
- managing agencies and budgets.
- in the beverage industry (juices, soft drinks, water, or functional beverages).
- Exposure to digital marketing, influencer campaigns, or experiential activations.
- Familiarity with SAP (S4HANA), BI dashboards, or marketing analytics tools.
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Requirements
Key
Responsibilities
- Category Strategy & Planning
- Develop and execute the annual marketing plan for the Beverages portfolio, aligned to growth and profitability targets.
- Identify category and channel growth opportunities (e.g., health & wellness trends, on-the-go consumption, pack innovation).
- Translate consumer and shopper insights into actionable brand and trade marketing initiatives.
- Brand Management & Communication
- Lead brand positioning and communication for flagship brands such as Planet, Jooz, Juo, Reaktor Simba, and new innovations in the pipeline.
- Build and execute ATL, BTL, and digital campaigns that drive preference and differentiation in a competitive beverage market.
- Ensure consistent brand storytelling across advertising, packaging, and point-of-sale materials.
- Trade & Channel Activation
- Design and implement trade marketing and in-store activation plans in collaboration with the Sales and RTM teams.
- Partner with distributors and key accounts to strengthen visibility and availability across channels GT, MT, and HoReCa.
- Measure activation ROI and continuously optimize trade spend effectiveness.
- Innovation & Portfolio Development
- Support innovation and NPD (new product development) projects — from consumer testing to launch execution.
- Collaborate with R&D, Supply Chain, and Sales to ensure new launches are well-supported and tracked post-launch.
- Identify whitespace opportunities for category expansion (e.g., hydration, flavored water, energy, or functional drinks).
- Data & Performance Management
- Monitor brand health, category share, pricing, and volume KPIs using internal dashboards and market research.
- Use insights to guide portfolio prioritization and marketing investment decisions.
- Prepare quarterly category performance reports and business reviews for leadership.
- Ideal Candidate Profile
Education
Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.
Preferred Qualifications
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-09-27.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.