Category & Innovations Manager – Flours
AI summary
Capwell Industries Ltd is hiring a Category & Innovations Manager – Flours to lead strategy, portfolio management, pricing, and consumer-led innovation for its flour category in Thika. The role owns category P&L and requires 7–8 years of progressive FMCG marketing or category management experience. Candidates are warned not to pay for any notarisation, certificate, or assessment during recruitment.
- Owns full category P&L including revenue, margins, and marketing investment
- Leads new product development from concept to post-launch evaluation
- Requires 7–8 years FMCG marketing/category management experience
- Full-time onsite role based in Thika, Kiambu County
- Explicit warning: never pay for notarisation, certificates, or assessments
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required7+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in factory, finance, Category managementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in ThikaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Category & Innovations Manager – Flours evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Capwell Industries Ltd and the role in Thika.
- Add concrete examples related to factory, finance, Category management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Category & Innovations Manager – Flours role in factory, finance?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Thika under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Capwell Industries Ltd before the interview.
Ask what the first priorities will be in the role and how success will be measured.
Similar jobs to consider
Use AI to apply better
After confirming the original source, use Career Assistant to check role fit, tailor your CV and prepare a cover letter or employer message.
Original source description
Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt,
contact us
Capwell Industries Limited (henceforth referred to as CIL) started its operations in 1999 with a modern maize milling factory in Thika. It manufactures high quality flour, rice pulses and porridges, using the best processes and technologies available.
CIL has since diversified its operations to rice milling, porridge milling, packaging of wheat flour and distribution of fruit juice
Category & Innovations Manager – Flours
Job Type: Full Time
,
Onsite
Qualifications
BA/BSc/HND
Experience
7 - 8 years
Location: Thika
Job Field: Procurement / Store-keeping / Supply Chain
Role purpose
Lead the profitable growth and long-term development of the Flours category through category strategy, consumer and market insights, portfolio management, pricing, consumer-led innovation and full ownership of the category P&L.
Key responsibilities
- Develop and implement short-, medium- and long-term category growth strategies.
- Own category financial performance, including revenue, volume, margins, product mix and marketing investments.
- Use consumer, shopper and market insights to inform category decisions.
- Manage brand, product range and SKU architecture, identifying gaps, overlaps and rationalisation opportunities.
- Drive pricing, pack architecture and affordability decisions in collaboration with Commercial and Finance.
- Lead new product development from concept and business case through commercialisation and post-launch evaluation.
- Develop and oversee annual category marketing plans, budgets, investment priorities and ROI.
- Lead, coach and develop Brand Managers, building category capability and succession.
- Collaborate with R&D, Operations, Supply Chain, Finance, Procurement and Quality.
- Qualifications and experience
- Bachelor’s degree in Marketing, Business, Commerce or a related field.
- Minimum 7–8 years of progressive FMCG marketing, category or brand management experience, including at least 2–3 years at Category Manager or Senior Brand Manager level.
- Demonstrated ownership of category or brand P&L, including revenue, margin, product mix and marketing investment.
- Proven experience in portfolio management, pack-price architecture and consumer-led innovation, including taking a product from concept to launch and post-launch review.
- Experience leading and developing Brand Managers or an equivalent marketing team.
- Food manufacturing or food-category experience, particularly in flour, grains, staples, snacks or related categories, is strongly preferred.
- Knowledge of General Trade and Modern Trade in Kenya and the wider East African market is advantageous.
- Professional or postgraduate Marketing qualifications and experience with pricing analytics, consumer research and NPD processes are desirable.
- Team leadership: Brand Manager – Grains/Flour + RTE/D and Brand Manager – Biscuits & Snacks.
- Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- Capwell Industries Ltd on www.linkedin.com
- to apply
- Build your CV for free.
- Download in different templates.