Business Development Sports Nutrition
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Seeking a hands-on commercial leader to build and grow a sports and nutrition business unit in Kenya. The role involves opening key accounts across retail, e-commerce, gyms, pharmacies and other channels, then managing sales, distribution and margins.
- Set and execute the Kenya sports-nutrition go-to-market strategy
- Open and grow accounts across modern trade, gyms and online marketplaces
- Prior sports-nutrition experience is not required
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Seeking a hands-on commercial leader to build and grow a sports and nutrition business unit in Kenya. The role involves opening key accounts across retail, e-commerce, gyms, pharmacies and other channels, then managing sales, distribution and margins.
- Set and execute the Kenya sports-nutrition go-to-market strategy
- Open and grow accounts across modern trade, gyms and online marketplaces
- Prior sports-nutrition experience is not required
- Manage orders, collections and commercial targets
- Relevant FMCG, retail, fitness or sports commercial experience is welcomed
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KES 35,000 - 45,000 (市场估算范围，该职位未提供薪资信息). Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Business Development Sports Nutrition evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Kizuna Edge Talent Hub and the role in Nairobi.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobWeb Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- JobWeb Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Business Development Sports Nutrition role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Kizuna Edge Talent Hub before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Purpose
To build and grow our Sports & Nutrition business unit in Kenya by opening and developing key accounts across supermarkets, convenience stores, e-commerce platforms, gyms and fitness chains, supplement retailers, sports institutions and pharmacy chains. This is a hands-on commercial role: you will set the unit’s go-to-market plan and deliver it yourself in the field.
We are hiring for channel relationships, commercial drive and hunger, not for prior sports-nutrition experience. If you already sell to modern-trade buyers, gym owners, sports organisations or online marketplaces, we will teach you the category.
Who We Are Looking For
Sports-nutrition experience is not required. We welcome strong candidates from any of the following backgrounds:
Lifestyle FMCG and modern trade: key account and modern-trade managers in energy drinks, sports and functional beverages, premium dairy or snacking, who already work with supermarket, convenience and e-commerce buyers and sell on consumer pull.
Supplement trade: importers, online sellers, supplement-counter and health-store operators who supply Nairobi gyms and know what sells, and at what price. Founders who would like a salaried business-unit role with performance upside are encouraged to apply.
Gyms and fitness: membership and sales managers, multi-site operations managers, and trainers who now run their own studios.
Sports ecosystem: sponsorship and partnership managers at federations, clubs and sports marketing agencies; sports science and physiotherapy graduates working with teams; former athletes with a commercial career.
Online marketplaces and retail buying: health, wellness and beverage category managers and buyers at e-commerce platforms and supermarket chains who want to move to the brand side.
Key Responsibilities
- Win and Grow Key Accounts
- Open new accounts and close deals yourself across supermarkets, convenience, e-commerce platforms, gyms and fitness chains, supplement retailers and sports institutions.
- Negotiate listings, trade terms, visibility and joint business plans with buyers and decision-makers.
- Manage orders, replenishment and collections within approved credit terms.
- Deliver monthly, quarterly and annual sales, distribution and margin targets.
- Go-to-Market Plan
- Map the Kenyan sports-nutrition market by channel, key account, competitor and price tier, building on your existing channel knowledge.
- Set priority channels, target accounts and the unit’s annual growth plan and targets.
- Recommend assortment, pricing and margin structure by channel.
- Fitness and Sports Community
- Build a network of gym owners, trainers, coaches and nutritionists who recommend our products.
- Run gym sampling, in-store promotions, sports events and athlete or influencer activations with Marketing.
- Track return on trade investment and shift spend toward what drives sell-out.
- Pharmacy Channel Development
- Set sports-nutrition targets for the shared field sales team, train them on the portfolio and design channel promotions for them to run.
- Manage head-office relationships with key pharmacy chains, including listings, terms and planograms.
- Planning, Reporting and Compliance
- Produce demand forecasts by account and SKU, and coordinate stock and expiry management with Supply Chain.
- Keep pipeline and account records up to date in approved CRM tools.
- Report competitor activity and market insights, and prepare a monthly business review.
- Ensure products sold are registered, claims are approved and all dealings are ethical.
- How We Will Set You Up to Succeed
- Structured onboarding on our product portfolio, sports-nutrition basics, and product registration and claims rules.
- Close support from Marketing, Regulatory and Supply Chain during your first months in the role.
- Ownership of a growing business unit, with a direct line to the Head of Commercial.
- A competitive base salary with performance-linked incentives.
- Key Performance Indicators
- New accounts: New key accounts opened and listings secured by channel.
- Sales performance: Sales versus target, revenue growth, gross margin and collection rate.
- Distribution: Distribution, assortment depth and visibility in priority accounts.
- Community and activation: Gym, trainer and coach network built, activations delivered versus plan and sell-out uplift.
- Pharmacy channel: Sports-nutrition sales through the field sales team and pharmacy chains.
- Planning and reporting: Forecast accuracy, stock availability and quality of monthly reviews.
- Category ramp-up: Product and category training completed, and confident portfolio selling, within the first 90 days.
- Qualifications and Experience
- At least four years in a commercial role: key accounts, sales, business development, sponsorship and partnerships, category buying, or running your own trading business.
- A proven record of opening accounts, winning buyers or growing sales in your channel.
- Existing relationships with buyers or decision-makers in at least one of: supermarkets and convenience, e-commerce marketplaces, gyms and fitness, supplement retail, pharmacy chains or sports organisations.
- Strong negotiation skills and comfort managing margins, budgets and trade spend.
- A genuine interest in fitness, sport or nutrition.
- Bachelor’s degree in Business, Marketing, Commerce, Nutrition, Sports Science, Physiotherapy or a related field. Candidates with a strong commercial track record but no degree will also be considered.
- Proficiency in Microsoft Office and CRM tools; valid driving licence.
- Sports-nutrition product knowledge is not required; full category training is provided.
- Core Competencies
- Commercial and Technical
- Key account management and negotiation
- Channel strategy and go-to-market
- Pricing and trade-investment management
- Trade marketing, activation and community building
- Forecasting and business planning
- Behavioural
- Self-starter; works independently
- Entrepreneurial ownership of results
- Relationship building and influence
- Hunger to learn a new category quickly
- Resilience and integrity
- Key Working Relationships
- Internal
- Head of Commercial (line manager)
- Sales Managers and field sales team
- Marketing and E-commerce
- Supply Chain, Finance and Regulatory
- External
- Supermarkets, convenience stores and online marketplaces
- Gyms, fitness chains, studios and trainers
- Supplement retailers and pharmacy chains
- Sports clubs, federations and event organisers