Brand Manager – Gum
AI summary
Mars is hiring a Brand Manager – Gum in Nairobi to lead Gum portfolio strategy and marketing execution across Middle East and Africa, focusing on brands like Orbit and Juicy Fruit. The role requires a Bachelor’s degree in Marketing or Business and 3–4 years of brand management experience, ideally in a multinational FMCG environment. The deadline to apply is 30/09/2026.
- Strategic brand leadership role for Mars Gum portfolio across MEA
- Focus on iconic brands including Orbit and Juicy Fruit
- Requires 3–4 years of brand management experience in FMCG
- Bachelor’s degree in Marketing or Business required
- Based in Nairobi with regional and global team alignment
- Deadline: 30/09/2026
AI job guide
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AI salary guide
Source salary availableThe source lists Open. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, Brand Management, Marketing ManagementThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Manager – Gum evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Mars and the role in Not specified.
- Add concrete examples related to sales, Brand Management, Marketing Management, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Corporate Staffing Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Plan to submit before the listed deadline: 2026-09-30.
Source and safety check
- Corporate Staffing Kenya
- Original source link available
- Application method is clear
- Deadline is available: 2026-09-30
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Brand Manager – Gum role in sales, Brand Management?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Mars before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Job Title: Brand Manager – Gum
Date Posted: 17/09/2026
Job Type: Full Time
Job Level: Management
Employer: Mars
Industry: Sales & Marketing
Salary: Open
Location: Nairobi
Country: Kenya
Deadline: 30/09/2026
Marketing Jobs, Mars Jobs. Brand Manager – Gum drives brand growth strategies, manages marketing campaigns, and oversees product portfolio performance, requires a Bachelor’s Degree in Marketing or Business and 3-4 years of brand management experience.
As a Brand Manager – Gum at Mars Snacking, you will be the brand and portfolio custodian driving our Gum strategy and marketing execution across Middle East and Africa (MEA), with a dedicated focus on iconic priority brands like Orbit and Juicy Fruit. Acting as a strategic brand lead, you will shape portfolio growth, steer full-funnel innovation from inception to launch alongside our Nairobi manufacturing hub, and deliver high-impact, culturally resonant consumer campaigns that drive household penetration and market share.
Qualifications
Experience
- & Industry Background: At least 3 to 4 years of proven brand management experience, ideally within a multinational Fast-Moving Consumer Goods (CPG/FMCG) environment.
- Regional Market Insight: In-depth commercial
- across the African continent, with broader Middle East and Africa exposure considered a strong plus.
- Innovation & Analytical Acumen: Demonstrated hands-on track record of delivering end-to-end innovation pipelines—grounded in shopper insights, consumer data, and sound financial metrics.
Education
- & Communication: A Bachelor’s degree in a relevant discipline (Master’s degree is advantageous), with full professional fluency in both English and Swahili.
- Collaborative Leadership: A results-oriented professional with strong storytelling ability and agency steering capabilities, adept at leading cross-functional teams across complex matrix organizations.
Responsibilities
- Brand Strategy & Portfolio Growth: Lead short- and long-term brand strategy for our Gum portfolio, analyzing market share, category dynamics, and whitespace opportunities to accelerate business growth.
- End-to-End Innovation Pipeline: Shape and deliver an agile 3-year innovation pipeline, balancing breakthrough local innovation from our Nairobi plant with European launches tailored to regional consumer palates.
- Culturally Resonant Marketing & Comms: Develop powerful, omnichannel brand campaigns and media plans in close collaboration with agency partners and content teams to ensure top-tier ROI and brand love.
- Integrated Business Planning & Pricing: Partner closely with Strategic Revenue Management (SRM) on price/pack architecture, and lead cross-functional activity teams to ensure flawless on-ground launch execution and post-launch reviews.
- Global & Regional Alignment: Serve as the key link with regional MEA and Global Gum teams, ensuring brand guidelines, marketing codes, and communication pipelines are seamlessly integrated.
- What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and
Benefits
package, including company bonus.