Brand Manager – Gum
AI summary
Mars Snacking is hiring a Brand Manager – Gum in Nairobi to lead Gum brand strategy and marketing execution across Middle East and Africa, focusing on priority brands such as Orbit and Juicy Fruit. The role involves driving portfolio growth, end-to-end innovation with the Nairobi manufacturing hub, and delivering high-impact consumer campaigns. The position offers competitive salary, benefits, and development support within a global FMCG environment.
- Strategic brand leadership for Mars Gum portfolio across MEA
- End-to-end innovation pipeline linked to Nairobi manufacturing hub
- Requires 3–4 years brand management experience, ideally in FMCG
- Bachelor’s degree required; Master’s advantageous
- Full professional fluency in English and Swahili required
- Competitive salary, bonus, and Mars University learning support
AI job guide
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AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in brand manager, marketing manager, full timeThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Brand Manager – Gum evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Mars and the role in Nairobi.
- Add concrete examples related to brand manager, marketing manager, full time, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from JobWeb Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- JobWeb Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Brand Manager – Gum role in brand manager, marketing manager?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Mars before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
As a Brand Manager – Gum at Mars Snacking, you will be the brand and portfolio custodian driving our Gum strategy and marketing execution across Middle East and Africa (MEA), with a dedicated focus on iconic priority brands like Orbit and Juicy Fruit. Acting as a strategic brand lead, you will shape portfolio growth, steer full-funnel innovation from inception to launch alongside our Nairobi manufacturing hub, and deliver high-impact, culturally resonant consumer campaigns that drive household penetration and market share.
What are we looking for?
Experience
- & Industry Background: At least 3 to 4 years of proven brand management experience, ideally within a multinational Fast-Moving Consumer Goods (CPG/FMCG) environment.
- Regional Market Insight: In-depth commercial
- across the African continent, with broader Middle East and Africa exposure considered a strong plus.
- Innovation & Analytical Acumen: Demonstrated hands-on track record of delivering end-to-end innovation pipelines—grounded in shopper insights, consumer data, and sound financial metrics.
Education
- & Communication: A Bachelor’s degree in a relevant discipline (Master’s degree is advantageous), with full professional fluency in both English and Swahili.
- Collaborative Leadership: A results-oriented professional with strong storytelling ability and agency steering capabilities, adept at leading cross-functional teams across complex matrix organizations.
- What would be your key responsibilities?
- Brand Strategy & Portfolio Growth: Lead short- and long-term brand strategy for our Gum portfolio, analyzing market share, category dynamics, and whitespace opportunities to accelerate business growth.
- End-to-End Innovation Pipeline: Shape and deliver an agile 3-year innovation pipeline, balancing breakthrough local innovation from our Nairobi plant with European launches tailored to regional consumer palates.
- Culturally Resonant Marketing & Comms: Develop powerful, omnichannel brand campaigns and media plans in close collaboration with agency partners and content teams to ensure top-tier ROI and brand love.
- Integrated Business Planning & Pricing: Partner closely with Strategic Revenue Management (SRM) on price/pack architecture, and lead cross-functional activity teams to ensure flawless on-ground launch execution and post-launch reviews.
- Global & Regional Alignment: Serve as the key link with regional MEA and Global Gum teams, ensuring brand guidelines, marketing codes, and communication pipelines are seamlessly integrated.
- What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and
Benefits
package, including company bonus.