Branch Manager
AI summary
Branch Manager role based in Eldoret, Uasin Gishu County, responsible for owning branch sales performance, building high-performing teams, ensuring compliance, and protecting company assets. The position requires full-time availability (8 to 5) and targets candidates based in Kenya.
- Full-time branch leadership role based in Eldoret, Kenya
- Accountable for sales targets, market share growth, and local market intelligence
- Responsible for team building, coaching, and performance management
- Must enforce compliance, stock accuracy, and asset protection
- English language requirement; applicant location restricted to Kenya
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in EldoretThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Branch Manager evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to BrighterMonday Consulting and the role in Eldoret.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Branch Manager role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Eldoret under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research BrighterMonday Consulting before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- Branch Manager - Eldoret
- BrighterMonday Consulting
- Management & Business Development
- 1 month ago
- Easy apply
- Rest of Kenya (Eldoret)
- Full Time
- Confidential
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- Job summary
- As the Branch Manager you are the CEO of the branch and custodian of the local market.
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
Requirements
Role Purpose
As the Branch Manager you are the CEO of the branch and custodian of the local market. This role exists to grow sales, expand market share, build high-performing teams, and protect company assets while ensuring strict compliance with company processes, systems, and brand standards.
The Branch Manager is accountable for owning the branch market, understanding local customer behavior, and transforming the branch into a consistently high-performing business unit that meets international retail execution standards.
Description
1. Sales Performance
Own and deliver all branch sales targets—monthly, quarterly, and annual.
Translate company strategy into branch-specific sales plans based on local market dynamics.
Actively grow branch market share by identifying customer segments, competitors, pricing sensitivities, and demand patterns within the branch catchment area.
Capitalize on local opportunities through targeted promotions, 3m outreach, partnerships, and proactive selling.
Lead daily sales execution on the showroom floor, ensuring strong conversion, pricing discipline, and customer engagement.
2. Local Market Intelligence & Competitive Awareness
Develop a deep understanding of the branch’s local market, including customer profiles, traffic patterns, buying cycles, and competitor activity.
Regularly gather and share market intelligence with Area Sales Manager and Head of sales and Marketing
Use local insights to recommend improvements in product focus, promotions, showroom layout, and customer approach.
Ensure the branch is commercially relevant and competitive within its immediate market environment.
3. LMA
Build, lead, and retain a high-performing, disciplined, and customer-focused branch team.
Set clear roles, KPIs, and behavioral standards for all staff.
Coach and mentor sales consultants on selling skills, product knowledge, customer handling, and compliance.
Conduct regular performance reviews, one-on-one coaching sessions, and structured training.
Address underperformance promptly while developing future leaders within the branch.
4. Compliance with Company Processes & Policies
Enforce full compliance with all company policies, approval frameworks, and standard operating procedures.
Ensure strict adherence to pricing, discount approvals, and cash-handling controls.
Act as the first line of control against fraud, revenue leakage, and operational risk.
5. Stock Accuracy & Inventory Control
Take full ownership of branch stock accuracy and inventory integrity.
Ensure all stock movements are correctly captured in the ERP system in real time.
Conduct cycle counts, support stock takes, and resolve variances swiftly.
Align stock availability with sales priorities, promotions, and showroom requirements.
6. Showroom Damages Control & Asset Protection
Protect company assets by enforcing proper handling, display, and care of all showroom products.
Minimize damages through staff training, customer supervision, and preventive controls.
Ensure timely and accurate reporting of damages in line with company policy.
Maintain a professional, safe, and well-presented showroom environment.
7. Branch Operations & Customer
Experience
- Oversee daily branch operations to ensure smooth, efficient, and compliant execution.
- Ensure proper staffing, duty rosters, opening and closing procedures, and operational discipline.
- Resolve customer complaints professionally, protecting both the customer
- and company interests.
- Ensure service delivery reflects customer centricity, premium, trustworthy retail brand.
- 8. ERP Compliance & Digital Discipline
- Ensure 100% ERP usage compliance for all branch transactions and reporting.
- Eliminate manual workarounds, or undocumented transactions.
- Use ERP data to monitor sales performance, stock accuracy, pricing compliance, and operational health.
- Champion system discipline as a foundation for scalability and control.
- 9. International Showroom Standards & Brand Execution
- Ensure the showroom consistently meets international retail standards in layout, cleanliness, lighting, pricing visibility, and product presentation.
- Implement and enforce approved showroom checklists and visual merchandising standards.
- Conduct regular showroom audits and corrective actions to maintain world-class presentation.
- 10. Branch Transformation
- Diagnose performance gaps across sales, people, stock, and operations through Velocity walks
- Develop and execute structured improvement plans to elevate branch performance.
- Drive a culture of accountability, ownership, and continuous improvement.
- What success will look like;
- Sales targets met or exceeded
- A skilled, motivated, and accountable branch team
- Accurate stock records and minimal variances
- Controlled damages and protected assets
- Full ERP compliance with reliable real-time data
- A showroom that consistently meets international retail standards
- A branch that improves quarter-on-quarter—not one that explains underperformance
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