Associate Manager or Manager - Marketing (Consumer)
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Senior marketing role at Shalina Healthcare leading branding and marketing execution for the consumer product portfolio in Kenya. The successful candidate will manage campaigns, new product launches, ATL/BTL activities, and the A&P budget. Requires 6+ years' brand management experience, ideally in consumer healthcare or FMCG.
- Full-time senior marketing role based in Nairobi with Shalina Healthcare
- Lead branding, campaigns, and consumer activations for the healthcare portfolio
- Own new product launches including go-to-market plans and channel strategies
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Senior marketing role at Shalina Healthcare leading branding and marketing execution for the consumer product portfolio in Kenya. The successful candidate will manage campaigns, new product launches, ATL/BTL activities, and the A&P budget. Requires 6+ years' brand management experience, ideally in consumer healthcare or FMCG.
- Full-time senior marketing role based in Nairobi with Shalina Healthcare
- Lead branding, campaigns, and consumer activations for the healthcare portfolio
- Own new product launches including go-to-market plans and channel strategies
- Manage A&P budget and prepare weekly/monthly brand performance reviews
- Bachelor's degree required; MBA in Marketing strongly preferred
- Minimum 6 years' brand management experience in consumer healthcare or FMCG
AI job guide
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AI salary guide
Source salary availableThe source lists Never pay for any notarisation, certificate or assessment as part of any recruitment process. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required6+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, marketingThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Associate Manager or Manager - Marketing (Consumer) evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Shalina Healthcare and the role in Nairobi.
- Add concrete examples related to sales, internship, marketing, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
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- Original source link available
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- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Associate Manager or Manager - Marketing (Consumer) role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Shalina Healthcare before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt,
contact us
Shalina Healthcare is a market leader in making quality healthcare products affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in India and China and by focusing on our first-class distribution expertise.
Shalina Healthcare is privately owned and part of the Shalina Group. We have been operating in...
Associate Manager or Manager - Marketing (Consumer)
Job Type: Full Time
Qualifications
- BA/BSc/HND
- ,
- MBA/MSc/MA
Experience
6 years
Location: Nairobi
Job Field: Marketing and Communication
What you become a part of:
The successful candidate will ensure effective execution of all aspects of branding and marketing for Shalina’s consumer product portfolio in Kenya.
What to expect:
Lead the monitoring and reviewing of effectiveness of campaigns and initiatives that have been rolled out.
Conduct consumer research, develop and manage web content, product and process innovation, competitive analysis, and campaign management.
Curate and execute the annual marketing calendar, including Above the line (ATL)/ Below the line (BTL) marketing activities.
Execute activation programs including designing/ production of POSM, consumer promotions, E-com activities, sampling programs, etc.
Develop project specific promotion material like brochures/ renders/ collaterals.
Own new product launch/ re-launch management; implement all aspects of the G-T-M for new product launches- building and executing plans and channel strategies (promotions, media and Point of Sale).
Identify market-specific threats/ opportunities and execute plans like price/ pack modifications, product innovations, marketing communications etc.
Work with internal/ external creative teams and other agencies to build 360 Integrated Marketing Campaign (IMC).
Assume responsibility for A&P budget to drive sales growth (both top line and bottom line).
Prepare for weekly/ monthly brand performance reviews.
Essential qualifications and experience:
Bachelor’s degree in business management or equivalent is mandatory, tertiary qualifications such as MBA in Marketing highly preferred.
Minimum 6 years’ experience in brand management role, ideally within consumer healthcare or FMCG industry in Kenya.
Essential skills:
Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
Strong collaboration skills to partner with functional teams, agency partners and business teams.
Strong communication skills to push on ground activation agenda.
Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
Ability to prioritize and manage own workload effectively but also to be flexible and adapt/ respond to emerging issues, short deadlines and other demands or challenges.
Self-starter with an ability to stay independently motivated and deliver the assigned mandate.
Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.
Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- Shalina Healthcare on myshalina.darwinbox.com
- to apply
- Build your CV for free.
- Download in different templates.