Job in Kenya
Area Sales Manager – Modern Trade
CountyNairobiCityNairobiContractFull TimePosted2026-08-29Close dateNot specifiedExperience5 yearsSourceBrighterMonday KenyaSalaryKsh. 70,000 + Applicable Sales Commission
area sales managermodern tradeFMCGNairobifull timemid levelsales commissionretail accountscategory managementbusiness developmentsalesretail
AI summary
A leading FMCG company seeks a commercially driven Area Sales Manager – Modern Trade to manage category growth, sales performance, and key retail relationships across Nairobi Metropolitan, The Mountain, and Western regions. The role offers a gross salary of Ksh. 70,000 plus sales commission, with full-time hours.
- Gross salary Ksh. 70,000 plus applicable sales commission
- Mid-level role requiring 5 years of experience
- Focus on Modern Trade accounts and category growth strategies
- Covers Nairobi Metropolitan, The Mountain, and Western regions
- Full-time position, Monday to Friday working hours
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists Ksh. 70,000 + Applicable Sales Commission. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required5+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, retail, internshipThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Area Sales Manager – Modern Trade evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to African Labour Solutions and the role in Nairobi.
- Add concrete examples related to sales, retail, internship, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Area Sales Manager – Modern Trade role in sales, retail?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research African Labour Solutions before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- AREA SALES MANAGER – MODERN TRADE | FMCG
- AFRICAN LABOUR SOLUTIONS
- Management & Business Development
- Today
- Easy apply
- New
- Nairobi
- Full Time
- Recruitment
- Confidential
- Share link
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- Job summary
- Develop and execute category growth strategies across assigned Modern Trade accounts and territories
- Min Qualification:
- Bachelors
Experience
- Level:
- Mid level
- Length:
- 5 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in MODERN TRADE SALES.
- • Proficient in Microsoft Office, particularly Excel and PowerPoint.
- • Knowledge and practical
- using sales, reporting, category management, or commercial analytics tools.
- • Strong understanding of FMCG sales and Modern Trade operations.
- • Strong communication, negotiation, presentation, and relationship-building skills.
- • Strong analytical and commercial mindset.
- • Ability to work effectively in a fast-paced, target-driven environment.
- • Strong stakeholder management and cross-functional collaboration skills.
- How to Apply
- Qualified candidates are requested to apply by sending their CV only to
- recruitment@africanlaboursolutions.co.ke
- quoting the Job Title & Region on the email subject “
- Area Sales
- Manager – Modern Trade - Region
- ” by September 15th 2026
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
General Purpose
Our client, a leading FMCG company, is seeking to recruit dynamic, commercially driven, and results oriented Area Sales Managers – Modern Trade to drive sustainable category, customer, distribution, and sales growth across key Modern Trade retail chains. The successful candidates will be responsible for developing and executing category growth strategies, strengthening relationships with Modern Trade
customers, optimizing assortment and distribution, driving promotional effectiveness, and translating sales and shopper insights into measurable commercial growth.
Region
: The Mountain | Nairobi Metropolitan | Western|
Gross
Salary:
Ksh. 70,000 + Applicable Sales
Commission
Duties &
& Qualifications
• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• MUST have a minimum of 5 years'
Responsibilities
- Develop and execute category growth strategies across assigned Modern Trade accounts and territories.
- Identify opportunities across assortment, distribution, pricing, promotions, visibility, listings, and shelf productivity.
- Develop initiatives that generate incremental sales, improve category performance, and strengthen market position.
- Translate category, shopper, customer, and market insights into practical commercial initiatives.
- Develop business cases and assess the potential commercial impact of proposed initiatives.
- Monitor market trends, competitor activities, emerging opportunities, and commercial risks.
- Drive achievement of sales, distribution, volume, value, and profitability targets across assigned Modern Trade accounts
- Analyse sales performance by SKU, retailer, category, territory, and customer.
- Monitor rate of sale, SKU productivity, distribution, promotional performance, and other commercial KPIs.
- Identify performance gaps and develop corrective action plans.
- Track sales trends and provide recommendations to improve revenue and market penetration.
- Prepare and present monthly and quarterly category and business performance reviews.
- Build and maintain strong, professional relationships with key Modern Trade customers and retail chains.
- Engage customers on assortment, listings, pricing, promotions, visibility, distribution, and category development.
- Understand customer strategies, business priorities, and category requirements.
- Collaborate with retail partners to develop initiatives that deliver mutual commercial value.
- Support negotiations and customer engagements with relevant data, insights, and commercial proposals.
- Analyse sales, SKU, retailer, category, shopper, and competitor data to identify growth opportunities.
- Use data and commercial insights to support decision-making and category planning.
- Monitor the effectiveness and ROI of promotions and other commercial initiatives.
- Evaluate assortment and SKU performance and recommend optimization opportunities.
- Identify underperforming products, customers, categories, and distribution points and recommend appropriate interventions.
- Track market developments and competitor activity to inform business decisions.
- Support implementation of category plans, Perfect Store standards, planograms, and agreed execution guidelines.
- Optimize assortment, SKU productivity, distribution, shelf presence, and visibility.
- Ensure agreed promotions and merchandising initiatives are effectively executed.
- Monitor in-store execution and identify gaps requiring corrective action.
- Collaborate with internal teams and retail partners to improve execution standards.
- Work closely with Sales, Marketing, Trade Marketing, Supply Chain, Finance, and other relevant teams to deliver category and customer objectives.
- Lead category initiatives from idea generation through implementation, monitoring, and post implementation review.
- Drive effective stakeholder and project management across assigned initiatives.
- Ensure commercial initiatives are aligned with broader business objectives.
- Promote continuous improvement through structured action plans and governance.
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-09-08.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.