Job in Kenya
Alcohol Sales Representative
CountyNairobiCityNairobiContractFull TimePosted2026-08-07Close dateNot specifiedExperience3 yearsSourceBrighterMonday KenyaSalaryKSHS.40,000-50,000AddressMombasa Road
sales representativealcohol salesbeverage salesnairobimombasa roadfull timediplomamid leveldistributor managementtrade marketingsaleshospitality
AI summary
Brites Management Services Limited is hiring a full-time Alcohol Sales Representative based along Mombasa Road, Nairobi. The role focuses on driving sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio across assigned territories. Salary is KES 40,000–50,000.
- Full-time role based on Mombasa Road, Nairobi
- Salary KES 40,000–50,000
- Requires Diploma and around 3 years of experience
- Focus on sales execution, distributor management, and trade marketing
- Applicants should be based in Kenya
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Source salary availableThe source lists KSHS.40,000-50,000. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required3+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, hospitality, retailThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in NairobiThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyLicence, permit or professional registration
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Alcohol Sales Representative evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Brites Management Services Limited and the role in Nairobi.
- Add concrete examples related to sales, hospitality, retail, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from BrighterMonday Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- BrighterMonday Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Alcohol Sales Representative role in sales, hospitality?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Nairobi under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Brites Management Services Limited before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
- ALCOHOL SALES REPRESENTATIVE
- Brites Management Services Limited
- Sales
- 1 week ago
- Easy apply
- New
- Nairobi
- Full Time
- Manufacturing & Warehousing
- Confidential
- Share link
- Share on WhatsApp
- Share on LinkedIn
- Share on Facebook
- Share on Twitter
- Share via SMS
- Job summary
- Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio.
- Min Qualification:
- Diploma
Experience
- Level:
- Mid level
- Length:
- 3 years
- Language Requirement:
- English
- Working Hours:
- Full Time - 8 to 5
- Applicant
- Location:
- Kenya
- Job descriptions &
- in
- FMCG sales, preferably within the alcoholic beverages industry.
- ·
- Demonstrated success in consistently
- achieving or exceeding sales targets.
- ·
- Strong understanding of FMCG distribution
- models, route-to-market strategies, and channel management.
- ·
- managing distributors,
- wholesalers, modern trade, and general trade accounts.
- ·
- Knowledge of the assigned territory and
- established trade relationships is an added advantage.
- ·
- Valid
- driving license preferred.
- ·
- Strong sales negotiation and influencing
- skills.
- ·
- Excellent relationship management and
- customer service skills.
- ·
- Commercial acumen with strong business
- development capabilities.
- HOW TO APPLY
- · If you meet the above qualifications,
- skills and
- share CV on recruitment@britesmanagement.com
- · Interviews will be carried out on a
- rolling basis until the position is filled.
- · Only the shortlisted candidates will be
- contacted.
- Log In and Apply
- Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
- Report Job
Requirements
- JOB TITLE
- ALCOHOL SALES REPRESENTATIVE
- NATURE OF JOB
- FULL TIME
- INDUSTRY
- ALCOHOLIC BEVERAGE MANUFACTURING
- SALARY
- KSHS.40,000-50,000
- JOB LOCATION
- MOMBASA ROAD
- DUTIES AND
- governing the sale and distribution of
- alcoholic beverages.
- ·
- Maintain
- the highest standards of integrity and professionalism while representing the
- company.
- Cross-Functional Collaboration
- ·
- Work
- closely with the Marketing, Supply Chain, Finance, Customer Service, and
- Production teams to ensure seamless execution of commercial plans.
- ·
- Participate
- in sales meetings, product launches, trade activations, and distributor
- reviews.
- ·
- Share
- customer insights and market intelligence to support product development and
- commercial decision-making.
- ·
- Continuously
- build product knowledge and stay informed about industry trends, competitor
- activities, and consumer preferences to enhance sales effectiveness.
- KEY REQUIREMENT SKILLS AND QUALIFICATION
- ·
- Diploma or Bachelor's Degree in Business
- Administration, Sales, Marketing, or a related field.
- ·
- Minimum of
- 3 years'
Responsibilities
- Sales Execution & Revenue Growth
- ·
- Achieve
- monthly, quarterly, and annual sales volume, revenue, and distribution targets
- for the company's alcoholic beverage portfolio.
- ·
- Execute
- territory sales plans to increase market share and brand penetration across the
- assigned region.
- ·
- Identify
- new business opportunities and convert prospects into active retail and
- wholesale accounts.
- ·
- Maximize
- sales through effective product mix management, promotional activities, and
- upselling initiatives.
- ·
- Monitor
- daily sales performance and implement corrective actions to address performance
- gaps.
- Distributor & Channel Management
- ·
- Build
- and maintain strong relationships with appointed distributors to ensure
- efficient product availability and market coverage.
- ·
- Monitor
- distributor performance against agreed sales, distribution, and stockholding
- targets.
- ·
- Support
- distributors in territory planning, route optimization, and sales execution.
- ·
- Ensure
- distributors maintain adequate inventory levels to minimize stock-outs and
- maximize sales opportunities.
- ·
- Identify
- and develop new distribution channels to expand market reach.
- Trade & Customer Relationship
- Management
- ·
- Develop
- strong relationships with wholesalers, supermarkets, wines and spirits outlets,
- bars, hotels, restaurants, clubs, and other on-trade and off-trade customers.
- ·
- Conduct
- regular customer visits to strengthen partnerships and identify opportunities
- for business growth.
- ·
- Negotiate
- trading terms, promotional agreements, and product listings within approved
- commercial guidelines.
- ·
- Resolve
- customer concerns promptly while maintaining high levels of customer
- satisfaction and loyalty.
- Route-to-Market & Market Development
- ·
- Implement
- effective route-to-market strategies to improve product availability and market
- penetration.
- ·
- Expand
- numeric and weighted distribution across assigned territories.
- ·
- Identify
- underserved markets and develop action plans to increase sales coverage.
- ·
- Ensure
- all priority brands are listed and consistently available within key customer
- accounts.
- Brand Visibility & Trade Marketing
- Execution
- ·
- Ensure
- excellent in-store and outlet execution through merchandising, product
- displays, and point-of-sale materials.
- ·
- Implement
- national and regional trade marketing campaigns in collaboration with the
- marketing team.
- ·
- Monitor
- compliance with agreed promotional activities and display standards.
- ·
- Increase
- brand visibility and consumer awareness through effective trade activation.
- Market Intelligence
- ·
- Monitor
- competitor products, pricing, promotions, and route-to-market strategies.
- ·
- Collect
- market intelligence on consumer trends, customer preferences, and emerging
- opportunities.
- ·
- Provide
- regular feedback to management on market developments and recommend appropriate
- commercial actions.
- ·
- Identify
- risks and opportunities affecting sales performance within the assigned
- territory.
- Sales Planning, Reporting &
- Forecasting
- ·
- Prepare
- accurate sales forecasts to support demand planning and inventory management.
- ·
- Submit
- timely daily, weekly, and monthly sales performance reports.
- ·
- Maintain
- accurate customer, outlet, and sales records using company reporting systems.
- ·
- Analyze
- sales trends and recommend initiatives to improve territory performance.
- Credit & Receivables Management
- ·
- Monitor
- customer credit exposure and ensure compliance with approved credit terms.
- ·
- Follow
- up on outstanding payments and support timely debt collection.
- ·
- Reconcile
- customer accounts and escalate overdue accounts where necessary.
- ·
- Work
- closely with distributors and the finance team to maintain healthy debtor
- balances.
- Regulatory Compliance & Responsible
- Alcohol Sales
- ·
- Ensure
- all sales activities comply with company policies and applicable alcoholic
- beverage regulations.
- ·
- Promote
- responsible marketing and sales practices in line with industry and regulatory
- requirements.
- ·
- Ensure
- customers adhere to legal
Source and provenanceSource: BrighterMonday Kenya. Last checked: 2026-08-14.Kazi Connect is a job discovery service, not the employer. Always confirm the vacancy at the original source.Summaries may be AI-assisted. Report inaccurate content.
Never pay to apply. Always confirm the original source and watch for payment requests, sensitive document requests, or unrealistic promises.