Growth Marketing Lead
AI job insight
African Management Institute (AMI) is hiring a Growth Marketing Lead focused on B2B demand generation for enterprise and high-growth business clients across Africa. The role owns the end-to-end demand funnel, including LinkedIn, Google and email campaigns, ABM strategy, events, CRM and AI-driven lead scoring. The position is based in Kenya and targets senior decision-makers and enterprise revenue growth.
- Lead B2B demand generation and enterprise pipeline building across Africa
- Own performance marketing across LinkedIn, Google and email automation
- Drive account-based marketing, lead scoring and funnel optimization
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African Management Institute (AMI) is hiring a Growth Marketing Lead focused on B2B demand generation for enterprise and high-growth business clients across Africa. The role owns the end-to-end demand funnel, including LinkedIn, Google and email campaigns, ABM strategy, events, CRM and AI-driven lead scoring. The position is based in Kenya and targets senior decision-makers and enterprise revenue growth.
- Lead B2B demand generation and enterprise pipeline building across Africa
- Own performance marketing across LinkedIn, Google and email automation
- Drive account-based marketing, lead scoring and funnel optimization
- Use CRM and AI workflows to improve targeting and conversion
- Collaborate with enterprise sales on ICPs and revenue targets
- Role is based in Kenya with regional enterprise focus
AI job guide
Use this guide to check salary signals, requirements, documents, application steps and safety before you apply.
AI salary guide
Not enough public dataNot enough public salary data is available for this exact role. Before applying, prepare to ask about gross pay, benefits, contract length, probation period, transport and any allowances.
Can you qualify for this role?
- UnclearRelated work experienceThe text mentions experience, but the exact level should be confirmed at source.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, growth marketing, demand generationThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in KenyaThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Growth Marketing Lead evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to African Management Institute (AMI) and the role in Kenya.
- Add concrete examples related to sales, growth marketing, demand generation, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from MyJobMag Kenya; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
- Prepare a polite question about pay, benefits and contract terms for later interview stages.
Source and safety check
- MyJobMag Kenya
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
Never pay for interviews, shortlisting, medical checks, uniforms, or job placement. Confirm every application at the original source before sharing personal documents. Report suspicious listing.
Interview preparation
- What experience makes you a strong fit for this Growth Marketing Lead role in sales, growth marketing?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Kenya under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research African Management Institute (AMI) before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
We are seeking a highly skilled Lead, Growth Marketing Lead (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
The ideal candidate is strategic, analytical, creative and deeply experienced in B2B marketing for corporate or mid-market segments.
Key Accountabilities
- Enterprise Demand Generation
- Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers.
- Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.
- Pipeline & Revenue Support
- Collaborate closely with enterprise sales to define ICPs and value propositions.
- Align marketing activities with revenue and quarterly sales targets.
- Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.
- Digital & Performance Marketing
- Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
- Optimize landing pages and conversion pathways to increase lead quality.
- Content & Strategic Messaging
- Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc.
- Develop messaging that speaks directly to enterprise pain points and business outcomes.
- Support the commercial team with pitch materials and campaign assets.
- Events for Demand Generation & Nurturing
- Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
- Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs
- CRM, AI & Data-Driven Decision Making
- Ensure high-quality CRM data across all traction channels to accurately track and compare funnel performance
- Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
- Implement AI-driven workflows for lead scoring, segmentation, and personalization.
- Leverage AI to analyse funnel performance, identify trends, and recommend improvements.
- Research & Insights
- Track market trends among enterprise buyers and high-growth businesses.
- Provide insights on competitor positioning and potential partnership channels.
Requirements
Master’s degree with other relevant certifications preferred
7+ years in B2B growth marketing, enterprise marketing, or demand generation.
Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
Sharp analytical skills with experience driving improvements across the funnel.
Excellent copywriting and communication skills tailored to executive audiences.
Commercially minded and results-driven.
Highly analytical and disciplined with testing and optimization.
Highly collaborative, especially with sales, product, and country teams.
Strategic thinker who can balance detail with big-picture growth planning.
Check how your CV matches this job
Method of Application
- Interested and qualified? Go to
- African Management Institute (AMI) on africanmanagers.zohorecruit.com
- to apply
- Build your CV for free.
- Download in different templates.