Business Transformation Manager at M-KOPA

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Business Transformation Manager at M-KOPA by M-KOPA Kenya in Economics Full Time Nairobi , KENYA 2026-07-27 Job Overview Date Posted 2026-07-27 Location Nairobi , KENYA Expiration date 2026-09-27 Experience 5+ Years Gender Both Qualification Bachelor Degree Job Description This role offers the opportunity to be the strategic architect who shapes how M-KOPA Kenya competes, grows, and wins in an increasingly dynamic market. You’ll lead transformational initiatives that optimize product performance, sharpen competitive positioning, and drive operational excellence across M-KOPA Kenya. Combining product strategy, project management, market analysis, and customer intelligence, you’ll translate market insights into actionable strategies that deliver measurable business impact. You’ll work with talented cross-functional teams across Global Product, Marketing, Operations, Commercial, Sales, Retail, and Customer Care—serving as the strategic bridge between global product direction and Kenya market execution. In this role, you would be responsible for: Product Lifecycle Management Product Strategy & Planning Developing comprehensive product strategies informed by market research, competitive intelligence, and customer insights Creating and maintaining 12-month rolling product roadmaps aligned with business growth objectives Defining product positioning strategies that differentiate M-KOPA in increasingly competitive markets Leading product portfolio optimization to maximize market share and profitability Product Development & Launch Managing end-to-end product development from concept through launch Coordinating product testing, pilots, and market validation activities Orchestrating and collaborating with Customer Care, Retail, Marketing, Sales, and Smartphone teams to ensure seamless product implementation Developing go-to-market strategies and launch plans for new products and features Working with supply chain to engage OEM partners and suppliers to secure optimal product terms and specifications Post-Launch Performance Management Monitoring product performance metrics including adoption, revenue, margin, and customer satisfaction Analyzing customer and DSR feedback to identify product improvement opportunities Driving continuous product optimization based on competitive dynamics and market trends Leading product lifecycle decisions including enhancements, phase-outs, and repositioning Cross-Functional Product Leadership Serving as primary product owner coordinating across Global Product, Marketing, Operations, and Commercial teams Ensuring alignment between global product strategy and Kenya market execution Advocating for Kenya market needs in global product development discussions Facilitating product-related decision-making across organizational boundaries Market Intelligence & Competitive Strategy Competitive Intelligence Establishing and maintaining systematic competitive monitoring processes across all relevant competitors Conducting in-depth competitive analysis covering product offerings, pricing, promotions, and market positioning Monitoring competitive threats and opportunities, providing early warning of market shifts Developing competitive response strategies to counter threats and exploit competitor weaknesses Assessing competitive landscape dynamics and their implications for M-KOPA’s strategy Market Environment Analysis Tracking and analyzing legislative changes, regulatory developments, and policy shifts affecting the business Monitoring macroeconomic factors including FX trends, inflation, and their impact on product economics Analyzing market trends, consumer behavior shifts, and technology developments Identifying emerging opportunities and threats in the broader market ecosystem Strategic Market Positioning Developing proactive market strategies that anticipate competitive moves rather than react to them Designing strategic positioning frameworks that create sustainable competitive advantages Recommending market entry, expansion, or exit strategies based on comprehensive market analysis Evaluating effectiveness of market strategies and adjusting based on performance data Customer Intelligence & Insights Customer Research & Profiling Developing comprehensive customer profiles, personas, and segmentation frameworks Conducting customer needs assessments, behavior analysis, and satisfaction tracking Analyzing customer journey maps to identify pain points and opportunity areas Researching customer preferences, purchase drivers, and decision-making factors Advanced Customer Segmentation Creating sophisticated customer segmentation models based on behavior, needs, and value Developing targeted customer strategies for each segment Mapping customer journeys for different segments to optimize touchpoints and experiences Recommending segment-specific product, pricing, and marketing approaches Customer-Centric Product Strategy Translating customer insights into product selection and prioritization decision