Regional Digital Communication Specialist

AI summary

The Regional Digital Communication Specialist at ICRC leads creation and management of digital content to enhance visibility of humanitarian efforts in Africa. The role involves developing digital communication strategies, managing social media channels, and producing multimedia content. Requires a university degree, 6-9 years experience with 5 years in digital communication, and fluency in English with French preferred.

• Regional role covering Africa based in Nairobi
• Requires 5+ years digital communication experience
• Develop and implement regional digital strategies
• Manage social media channels and produce multimedia content
• Fluency in English required; French is a plus

Description

Regional Digital Communication Specialist | ICRC - International Committee of the Red Cross Regional Digital Communication Specialist ICRC - International Committee of the Red Cross Nairobi International B3 level Speaks English, French Application deadline: August 06, 2026 (14 days) Apply Summary by Impactpool The Regional Digital Communication Specialist at the ICRC will lead the creation and management of engaging digital content across various platforms to enhance the visibility of the organization's humanitarian efforts in Africa. This role involves developing digital communication strategies, managing social media channels, and producing high-quality multimedia content. The specialist will also provide guidance on best practices, monitor digital trends, and evaluate campaign effectiveness. The position requires strong analytical skills and the ability to communicate effectively with diverse audiences. Candidate Requirements: University education in communication or related field 6-9 years of professional experience 5 years in digital communication Knowledge of online design and content editing tools Experience with social media monitoring and management tools Proficiency in Drupal CMS and Google Analytics Excellent public speaking skills Fluency in English; French or other languages is a plus What we do Since 1863, the International Committee of the Red Cross (ICRC) has worked to preserve human dignity and relieve suffering caused by war and armed violence. In collaboration with our Red Cross and Red Crescent partners around the world, we do everything we can to deliver life-saving aid, reconnect families and locate missing people – helping those who need it most, regardless of who they are and what side of the front line they are on. We engage with authorities and armed forces on all sides, often confidentially, pressing for access to detainees to improve their living conditions and urging compliance with international humanitarian law to protect non-combatants, including from digital threats. Purpose The Regional Digital Communications Specialist leads efforts to deliver compelling and engaging content (proactively and reactively) through the direct management of the regional social media channels and the website. The incumbent provides guidance and support to staff at all levels of the organization on social media use and produces reports on content performance, particularly at times of crisis and also identifies social media trends and apply them appropriately in-house, creating and adapting best practice accordingly. Your Role • Develop and implement regional digital communication strategies that enhance the visibility and impact of the organization's humanitarian work across Africa; • Create, edit, and publish high-quality digital content, including feature stories, news articles, photo galleries, videos, social media posts, threads, GIFs, and other multimedia content optimized for web and social media platforms; • Manage official social media channels by publishing content, engaging online communities, responding to comments and direct messages, and maintaining a consistent brand voice; • Plan, execute, and evaluate integrated digital campaigns, defining objectives, target audiences, key performance indicators, and campaign metrics to maximize reach and engagement; • Develop and maintain editorial calendars for regional digital platforms, ensuring timely publication of content aligned with institutional priorities, global campaigns, and key humanitarian events; • Coordinate the production, review, validation, and publication of regional digital content in collaboration with headquarters, regional teams, and country delegations, ensuring compliance with editorial standards and institutional guidelines; • Provide technical and editorial guidance to delegations on content development, digital storytelling, web publishing, and social media best practices; • Develop and promote Information as Aid content, ensuring accessibility, relevance, and effective distribution across digital platforms; • Provide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) guidance to improve content discoverability, search performance, and audience reach; • Monitor digital trends, audience behaviour, and platform performance using analytics tools such as Google Analytics, Meta Business Suite, Sprinklr, and other social listening platforms, and provide actionable recommendations; • Produce regular performance reports, evaluate campaign effectiveness, and recommend data-driven improvements to digital communication strategies; • Conduct continuous social listening to monitor conversations, identify emerging issues, detect reputational risks, and escalate significant online activity where appropriate; • Maintain the technical integrity and security of digital platforms, including website content, social media accounts, authentication protocols, and coordination of technical support with headquarters; • Design