Marketing Executive

AI summary

Marketing Executive responsible for strategic positioning, creative development, and execution of global brand and lead-generation initiatives for a luxury travel company. Requires 4 years experience, bachelor's degree, and digital marketing skills. Involves travel for content capture and social media management.

• Mid-level role with 4 years experience required
• Travel to key destinations for content creation
• Focus on luxury travel brand positioning
• Manage social media and digital campaigns

Description

Find a Job + + + + Search Marketing Executive BrighterMonday Consulting Marketing & Communications 1 week ago Easy apply New Nairobi Full Time Tourism & Travel Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Marketing Executive is responsible for the strategic positioning, creative development, and seamless execution of our global brand and lead-generation initiatives. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya Job descriptions & requirements Company: Tembo Wild Limited Location: Nairobi About Tembo Wild Limited Tembo Wild Limited is a premier destination management company specializing in luxury travel experiences across Africa. We offer highly customized vacations tailored to the unique needs of families, couples, groups, and solo travelers. At Tembo Wild, we pride ourselves on the deep personal connection we build with our clients – spending time to understand their specific interests to ensure every trip we design is truly exceptional. About the Role The Marketing Executive is responsible for the strategic positioning, creative development, and seamless execution of our global brand and lead-generation initiatives. In this role, you will act as a brand architect – devising sophisticated digital campaigns, directing asset capture, and managing outbound outreach systems by coordinating with internal business development teams and tracking high-value market channels. As a specialist in digital storytelling, multimedia content creation, and automated lead development, you will provide expert guidance on brand aesthetics, ensuring our public-facing platforms consistently reflect a premium "luxury leisure" standard. Whether engineering an immersive visual campaign from the field or optimizing a high-deliverability cold email sequence, the Marketing Executive ensures that every separate creative and analytical element aligns perfectly to expand our international footprint and drive meaningful business growth. Duties and Responsibilities Content Creation and Field Production ● On-Site Asset Capture: Undertake travel and field excursions across key destinations to capture high-end raw photography, video footage, and experiential media. This includes content production at premier luxury properties, regional national parks, reserves, and conservancies, as well as iconic geographic and cultural landmarks (ranging from major natural wonders to niche regional arts and heritage events). ● Storytelling and Copywriting: Translate real-time travel experiences and deep regional insights into sophisticated, evocative long- and short-form copy that resonates with global high-net-worth audiences. ● Future Leadership and Supervision: Establish foundational content workflows and standard operating procedures with the long-term objective of building, mentoring, and supervising a dedicated internal content creation team. Social Media Management and Brand Aesthetics ● Content Curation: Develop and maintain a comprehensive content calendar for Instagram, LinkedIn, and Facebook that aligns perfectly with a premium "luxury leisure" aesthetic. ● Brand Consistency: Oversee the visual cadence of all public channels, ensuring every post communicates exclusivity, deep destination expertise, and impeccable luxury standards. ● Community Engagement: Actively manage digital communities, monitoring industry trends, interacting professionally with followers, and capturing inbound inquiries with a sophisticated, authoritative tone. Design and Production of Marketing Collateral ● Creative Collaboration: Partner directly alongside professional graphic designers to guide the visual direction, layout, and production of high-impact marketing materials. ● Collateral Readiness: Oversee the refinement and output of bespoke digital brochures, trade presentations, and pitch decks tailored to specific global markets. ● Asset Management: Organize and centralize the company's expanding multimedia library, ensuring that regional imagery, property descriptions, and campaign assets remain meticulously categorized and current. Outbound Outreach and High-Deliverability Campaigns ● Campaign Architecture: Design, launch, and optimize sophisticated cold email sequences targeting luxury travel clients. ● Deliverability and Compliance: Monitor domain health, manage email authentication protocols, and oversee list hygiene to guarantee high deliverability and open rates. ● Lead Nurturing and CRM Integrity: Maintain immaculate records within the CRM, tracking engagement history, classifying lead responses, and seamlessly transitioning warm prospects to the Business Development team. ● Performance Analytics: Audit campaign metrics weekly, providing data-backed insights on open rates, response rates, and conversion funnels to continuously refine outreach angles. Gener