Commercialization Manager Job Absa Bank

AI summary

Absa Bank is hiring a Commercialization Manager to drive the commercial success and market penetration of digital products. The role involves developing go-to-market strategies, managing product launches, and optimizing revenue growth. Requires a degree and at least 3 years experience in a related field.

• Hybrid work model with Nairobi location
• Management level role reporting to Head of Digital Banking
• Focus on digital product commercialization and go-to-market strategy
• Opportunity to drive revenue growth and customer acquisition

Description

Job Title: Commercialization Manager Date Posted: 10/07/2026 Job Type: Hybrid Job Level: Management Employer: Absa Bank Industry: Sales & Marketing Salary: Open Location: Nairobi Country: Kenya Deadline: 17/07/2026 Summary: Looking for a sales & marketing job in Kenya? Absa Bank is hiring a Commercialization Manager skilled in product commercialization, market go-to-market strategy, financial performance tracking, and business development. Job Summary Reporting to the Head of Digital Banking, the Commercialization Manager is responsible for driving the commercial success, adoption, revenue growth, and market penetration of digital products and services. The role bridges product development, marketing, sales, customer experience, and business strategy to ensure digital solutions deliver measurable business value and customer outcomes. The incumbent develops and executes commercialization strategies, manages go-to-market initiatives, tracks product performance, drives customer acquisition and usage, and identifies opportunities to maximize digital revenue streams. In digital banking and fintech environments, the role focuses on accelerating customer onboarding, transaction growth, digital channel migration, product profitability, and customer engagement. Responsibilities Key accountabilities/Deliverables/Outcomes Digital Product Commercialization Strategy Develop commercialization strategies for digital products and services. Define revenue growth, adoption, customer acquisition, and usage targets. Create product positioning and value propositions. Identify market opportunities and growth segments. Align commercialization plans with organizational strategy. 2Go-to-Market (GTM) Management Develop and execute go-to-market strategies for new and existing digital products. Coordinate product launches across business functions. Define market segmentation and customer targeting approaches. Manage launch readiness activities. Measure launch effectiveness and adoption rates. Customer Acquisition & Adoption Drive customer acquisition through digital campaigns and partnerships. Increase digital channel migration and utilization. Identify barriers to customer adoption and implement solutions. Develop customer engagement initiatives. Support onboarding optimization initiatives. Revenue Growth & Monetization Identify and implement monetization opportunities. Optimize pricing, fees, and commercial models. Increase transaction volumes and product utilization. Develop cross-sell and upsell initiatives. Monitor product profitability and commercial performance. Market and Competitive Intelligence Conduct market research and competitor analysis. Monitor industry trends and emerging digital innovations. Benchmark product performance against competitors. Identify gaps and opportunities in the digital portfolio. Performance Monitoring & Analytics Define and monitor product performance metrics. Analyse customer behaviour and usage trends. Track revenue, adoption, engagement, and retention metrics. Generate insights to guide business decisions. Recommend optimization initiatives. Stakeholder Management Collaborate with Product, Marketing, Sales, Technology, Operations, and Customer Experience teams. Manage external partners, fintechs, and vendors. Present commercialization performance to senior management. Influence strategic decisions through data-driven insights. Role/person specification Education A degree from a reputable institution Experience At least 3 – 5 years’ experience in business development, Sales, sales operations, or strategy roles within a digital business environment. MBA appreciated but not required. In-depth understanding of the various mobile banking platforms In-depth understanding of Financial Technology (Fintech). Maintain up to date knowledge of competitor and local market activity How to Apply Click here to apply Browse Related Jobs: Digital Product Manager Job Absa Bank, Nairobi, Kenya Area Sales Manager -Nkrumah Road Branch Job Absa Bank Area Sales Manager - Bancassurance -Coast Job Absa… Area Sales Manager - Bancassurance -Mt. Kenya Job Absa Bank 🎯 Applying for This Job? Don’t Send a Generic CV. Don’t send the same CV to every job/employer. Have our recruitment team customize your CV to match the requirements of this specific job and improve your chances of getting an interview. Customise My CV For This Job . ⭐ 5-Star Reviews . Job Seeker Testimonials: Professionals Who Got Jobs Through Corporate Staffing Since 2011, Kenyan professionals have trusted Corporate Staffing Services to help them secure employment with leading employers in Kenya and beyond. Read testimonials from candidates who have experienced our recruitment process firsthand and successfully gotten hired through our recruitment services. You Could Be Our Next Success Story . Read How They Got Jobs Through Corporate Staffing GET A JOB FASTER! Applying for a Specific Job? Our recruiters will customise your CV to match the employer's requireme