Area Sales Manager - Agribusiness

AI summary

A leading clean energy solutions provider seeks an Area Sales Manager to drive sales growth in rural Kenya. The role involves leading a field sales team, developing regional plans, building partnerships with farming communities, and achieving revenue targets. Requires 5+ years B2C sales experience and a bachelor's degree in a related field.

• Leads a team of field Sales Representatives
• Develops and implements regional sales plans
• Builds partnerships with farmer groups, cooperatives, and agro-dealers
• Salary: KSh 90,000 - 105,000 negotiable

Description

Find a Job + + + + Search Area Sales Manager - Agribusiness BRIDGE TALENT MANAGEMENT Sales 1 week ago Easy apply New Rest of Kenya Full Time Energy & Utilities KSh 90,000 - 105,000 Negotiable Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary About Our Client: Our client is a leading provider of clean energy solutions dedicated to improving the livelihoods of rural households through innovative and sustainable technologies. The organization works closely with farming communities to promote environmentally friendly products that enhance productivity and reduce energy costs. Min Qualification: Bachelors Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya Job descriptions & requirements Purpose of the Role The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives. The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships. The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes. Key Responsibilities: Sales Leadership Recruit, train, coach, mentor, and lead a high-performing field sales team. Set clear performance expectations and monitor achievement of individual and team sales targets. Conduct regular field coaching and joint customer visits to improve sales effectiveness. Foster a high-performance, customer-focused sales culture. Sales Planning & Execution Develop and implement monthly, quarterly, and annual regional sales plans. Support the team in planning and executing daily, weekly, and monthly sales and marketing activities. Drive achievement of regional sales, revenue, and profitability targets. Monitor sales performance and implement corrective actions where necessary. Business Development Identify and develop new business opportunities within the assigned territory. Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders. Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand. Pipeline & Performance Management Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion. Promote effective use of CRM and other sales management tools. Monitor key sales metrics and provide timely performance feedback to the team. Customer & Market Management Maintain strong customer relationships and ensure high levels of customer satisfaction. Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions. Reporting & Compliance Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports. Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements. Qualifications & Experience: Education Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience Minimum of 5 years experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector. At least 3 years experience leading a field sales team. Proven success managing and developing a sales team of at least ten (10) sales representatives. Demonstrated track record of consistently achieving or exceeding sales targets. Experience working in rural markets will be an added advantage. Key Competencies Strong sales leadership and people management skills. Proven ability to recruit, train, coach, and motivate sales teams. Hands-on, results-driven leader with a passion for selling. Excellent planning, organization, and execution skills. Strong communication, negotiation, and interpersonal skills. Business development and relationship management skills. Analytical, proactive, and customer-focused. High integrity and professionalism. Key Performance Indicators (KPIs) Achievement of monthly and annual sales and revenue targets. Team productivity and target attainment. Lead generation, pipeline health, and conversion rates. Customer satisfaction and retention. Sales team capability development. Timely submission of accurate reports. HOW TO APPLY: Qualified candidates are encouraged to apply by sharing their CV with the email subject line “Area Sales Manager - Renewable Energy” Applications will be reviewed on a rolling basis. Please note: Only shortlisted candidates will be contacted Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Custo