Marketing Manager

AI summary

The Marketing Manager is a high-ownership role reporting to the CEO in a well-established FMCG company in Nairobi. Responsible for brand strategy, campaign execution, trade marketing, digital growth, and team building. The role is designed to grow into a CMO position. Requires 5 years experience and a Bachelor's degree.

• Reports directly to CEO
• High-ownership role with department building
• Path to Chief Marketing Officer
• Must have FMCG experience
• Nairobi-based

Description

Find a Job + + + + Search Marketing Manager Dynamic People Consulting Company Marketing & Communications Yesterday Easy apply New Nairobi Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Marketing Manager is a newly elevated, high-ownership role reporting directly to the CEO. It is not a support position — the successful candidate will set direction, lead execution, and build a department. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya Job descriptions & requirements Reports to: Chief Executive Officer Industry: FMCG Location: Nairobi About Our Client: Our client is a well-established food and beverage manufacturing company with a long-standing history of delivering quality products and building a strong reputation for excellence. The company manufactures a diverse portfolio of food and beverage products that are distributed nationwide through modern trade, hospitality, and other key market channels. With a well-established operational footprint and a dedicated workforce, the organization is executing an ambitious growth strategy focused on strengthening its systems, leadership capability, and organizational structure to support continued expansion within the region. Marketing plays a critical role in this journey, making this a strategic leadership opportunity for the successful candidate. Role Overview: The Marketing Manager is a newly elevated, high-ownership role reporting directly to the CEO. It is not a support position — the successful candidate will set direction, lead execution, and build a department. A Creative Lead is already in place and has built the company's social media presence and website over the past 15 months. The Marketing Manager sits above this function and is responsible for the full scope of marketing: brand strategy, campaign planning and execution, trade marketing, digital growth, consumer insights, and team building. This role is explicitly designed as the foundation for a future Chief Marketing Officer. The right person will grow into that position as the company scales — and will have every opportunity to do so. Key Responsibilities: 1. Marketing Strategy & Planning • Develop and own the annual marketing strategy aligned to the company's revenue and growth goals • Build quarterly plans with clear KPIs, defined budgets, and personal accountability for outcomes. • Manage the marketing budget with strong discipline around return on investment. • Act as the central coordinator across all marketing activity — digital, trade, and brand. 2. Brand Building & Positioning • Lead the modernisation and repositioning of the company's legacy brands, particularly its flagship brand. • Build strong brand equity and emotional connection with consumers — especially Gen Z, young families, and the Kenyan middle class. • Ensure brand consistency across all touchpoints: packaging, in-store, digital, and activations. • Drive storytelling, brand voice development, and go-to-market frameworks for new product launches. 3. Campaign Management & Execution • Plan and execute integrated marketing campaigns across digital, out-of-home, in-store, and live activations. • Develop strong go-to-market plans for new product and category launches. • Work closely with the sales team to align campaigns with commercial targets and channel priorities. • Manage agencies, production suppliers, and creative partners effectively and efficiently. 4. Digital & Social Media • Own and grow the digital and social media strategy across all relevant platforms — Instagram, TikTok, Facebook, and beyond. • Drive measurable improvement in reach, engagement, follower growth, and brand awareness online. • Work collaboratively with the Creative Lead to ensure consistently high-quality content output. • Lead influencer and brand partnership strategies that are relevant and credible in the Kenyan market. 5. E-Commerce & Direct-to-Consumer • Develop the brand's presence on relevant e-commerce and delivery-app channels (e.g. food/grocery delivery platforms). • Assess and build the case for direct-to-consumer initiatives where relevant to category and brand. 6. Trade Marketing & Channel Execution • Develop trade marketing materials and programmes tailored to each channel. • Drive shelf presence, point-of-sale visibility, and in-store activations in modern and general trade. • Work with the sales team to build promotions that convert directly at the point of purchase. • Ensure the company's brands are visually dominant and consistently presented across all outlets. 7. Consumer Insights & Market Intelligence • Lead consumer research initiatives and translate insights into actionable marketing decisions. • Monitor the competitive landscape and identify emerging opportunities in the Kenyan and East African FMCG