Sales Representative Job (45-50K)

AI summary

Brites Management is hiring a Sales Representative for the FMCG/alcoholic beverages industry in Nairobi. The role involves achieving sales targets, managing distributors, and expanding market penetration. Salary is Ksh 45,000-50,000 monthly.

• Salary: Ksh 45,000 – 50,000 monthly
• Full-time, middle-level role in Nairobi
• Focus on FMCG/alcoholic beverages sales and distributor management

Description

Job Title: Sales Representatives Date Posted: 09/07/2026 Job Type: Full Time Job Level: Middle Employer: Brites Management Industry: Sales Salary: Kshs 45-50KK Location: Nairobi Country: Kenya Deadline: 16/07/2026 Summary: Looking for a sales job in Kenya? Brites Management is recruiting a Sales Representative position in the FMCG/alcoholic beverages industry. The salary for the role is Ksh 45,000 – 50,000 monthly. Proficiency in FMCG sales, distributor management, and route-to-market strategies is required. Key Responsibilities Sales Execution & Revenue Growth Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company’s alcoholic beverage portfolio. Execute territory sales plans to increase market share and brand penetration across the assigned region. Identify new business opportunities and convert prospects into active retail and wholesale accounts. Maximize sales through effective product mix management, promotional activities, and upselling initiatives. Monitor daily sales performance and implement corrective actions to address performance gaps. Distributor & Channel Management Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage. Monitor distributor performance against agreed sales, distribution, and stockholding targets. Support distributors in territory planning, route optimization, and sales execution. Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities. Identify and develop new distribution channels to expand market reach. Trade & Customer Relationship Management Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers. Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth. Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines. Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty. Route-to-Market & Market Development Implement effective route-to-market strategies to improve product availability and market penetration. Expand numeric and weighted distribution across assigned territories. Identify underserved markets and develop action plans to increase sales coverage. Ensure all priority brands are listed and consistently available within key customer accounts. Brand Visibility & Trade Marketing Execution Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials. Implement national and regional trade marketing campaigns in collaboration with the marketing team. Monitor compliance with agreed promotional activities and display standards. Increase brand visibility and consumer awareness through effective trade activation. Market Intelligence Monitor competitor products, pricing, promotions, and route-to-market strategies. Collect market intelligence on consumer trends, customer preferences, and emerging opportunities. Provide regular feedback to management on market developments and recommend appropriate commercial actions. Identify risks and opportunities affecting sales performance within the assigned territory. Sales Planning, Reporting & Forecasting Prepare accurate sales forecasts to support demand planning and inventory management. Submit timely daily, weekly, and monthly sales performance reports. Maintain accurate customer, outlet, and sales records using company reporting systems. Analyze sales trends and recommend initiatives to improve territory performance. Credit & Receivables Management Monitor customer credit exposure and ensure compliance with approved credit terms. Follow up on outstanding payments and support timely debt collection. Reconcile customer accounts and escalate overdue accounts where necessary. Work closely with distributors and the finance team to maintain healthy debtor balances. Regulatory Compliance & Responsible Alcohol Sales Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations. Promote responsible marketing and sales practices in line with industry and regulatory requirements. Ensure customers adhere to legal requirements governing the sale and distribution of alcoholic beverages. Maintain the highest standards of integrity and professionalism while representing the company. Cross-Functional Collaboration Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution of commercial plans. Participate in sales meetings, product launches, trade activations, and distributor reviews. Share customer insights and market intelligence to support product development and commercial decision-making. Continuously build product knowledge and stay informed about industry trends, c