Marketing Executive

AI summary

Marketing Executive role at Eezy Track Limited in Nairobi, overseeing marketing function across Kenya, Uganda, Tanzania, and Zambia. Requires Bachelor's degree, 3 years mid-level experience, and English proficiency. Full-time position with responsibilities including brand strategy, media buying, team leadership, and budget management.

• Regional role covering Kenya, Uganda, Tanzania, and Zambia.
• Leads creative, content, and production teams.
• Manages marketing budgets and media buying across multiple countries.
• Requires 3 years of mid-level experience and a Bachelor's degree.

Description

Find a Job + + + + Search Marketing Executive Eezy Track Limited Marketing & Communications 3 weeks ago Easy apply New Nairobi Full Time Banking, Finance & Insurance Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary Provide day-to-day leadership and oversight of the marketing function, including creative, content, and production teams, ensuring alignment across all regional brand touchpoints. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nairobi, Kenya Job descriptions & requirements Department: Marketing Location: Nairobi (Regional Scope: Kenya, Uganda, Tanzania & Zambia) Reports to: General Manager Direct Reports: Graphic Designer and content Job Purpose ● Drive category distinction through execution and optimization of the brand strategy across Kenya, Uganda, Tanzania, and Zambia. ● Support regional revenue growth through sustained, measurable, and data-driven marketing initiatives (internal and external). ● Provide day-to-day leadership and oversight of the marketing function, including creative, content, and production teams, ensuring alignment across all regional brand touchpoints. Main Responsibilities of the Job ● Ensure overall brand custody and consistency across all countries, media platforms, and customer touchpoints. ● Develop and execute relevant marketing strategies and content that support sales growth and brand awareness across the four markets. ● Monitor brand sentiment across regions to identify risks, opportunities, and market-specific insights for the Eezy brand. ● Manage media buying across all markets, ensuring value for money, optimal reach, and achievement of defined KPIs. ● Oversee community management across digital platforms, ensuring consistent engagement and brand positioning. ● Maintain and implement integrated marketing calendars (internal, external, SEO, and communications) across all countries, aligned to business objectives. ● Lead, coach, and develop the marketing team to support performance, career growth, and succession planning. ● Drive corporate and product brand differentiation, top-of-mind awareness, and credibility in all operating markets. ● Manage execution of internal and external campaigns, including production and distribution of marketing collateral. ● Oversee all key brand touchpoints (websites, intranet, social media platforms) to ensure alignment with brand perception and business goals across regions. ● Manage marketing budgets across all countries, ensuring efficient utilization, cost control, and delivery against monthly KPIs. ● Track and evaluate marketing performance to ensure ROI and continuous improvement of strategies. Job Criteria/Results ● Growth in revenue directly attributable to strategic marketing initiatives across all markets. ● Increased and positive brand awareness in Kenya, Uganda, Tanzania, and Zambia. ● Strong ROI on marketing spend within approved budgets. ● Consistent compliance with brand guidelines across all regions. ● Full compliance with internal processes and regulatory requirements for risk mitigation. Records & Reports ● Monthly Marketing Plan vs Actual Performance Report (M+2) ● Monthly Campaign Performance Report (M+2) ● Monthly Google Business Profile & Website Analytics Report (M+2) ● Monthly Branded Collateral Stock Report ● Monthly Production Report ● Evergreen: Functional onboarding materials, team KPIs, and job descriptions ● Evergreen: Marketing asset repository (lead generation assets, videos, blogs, memos, etc.) ● Regional reporting segmentation (Kenya, Uganda, Tanzania, Zambia) Minimum Experience Required ● At least 3 years’ experience in marketing and brand management in a sales driven environment Minimum Level of Academic and Professional Requirements ● Bachelor's degree in Marketing or business administration ● CIM Level 6 – Mandatory Technical Competencies Required ● Project Management ● Creative writing ● Excellent communication/pitching skills ● Research & brand management ● Social media management ● Intermediate-level Excel skills Behavioral Competencies Required ● Commercially aware ● Customer focused ● Coaching ● Influencing Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all job alerts. Are