Area Sales Manager Job HomeBiogas, Bomet, Kenya

AI summary

HomeBiogas is hiring an Area Sales Manager for Bomet, Kenya. The role involves leading a field sales team, driving regional revenue, and expanding market presence. Requires a Bachelor's degree and 5+ years B2C sales experience in agriculture or related sectors.

• Full-time management role with HomeBiogas in Bomet County
• Lead a team of field Sales Representatives and achieve regional revenue targets
• Requires 5+ years B2C sales experience in agriculture, agribusiness, or renewable energy

Description

Job Title: Area Sales Manager Date Posted: 25/07/2026 Job Type: Full Time Job Level: Management Employer: HomeBiogas Industry: Sales & Marketing Salary: Open Location: Bomet Country: Kenya Deadline: 10/08/2026 Summary: Sales & Marketing Jobs, HomeBiogas Jobs. Looking for a sales job in Kenya? HomeBiogas is hiring an Area Sales Manager skilled in sales team leadership, territory management, distributor networks, business development, and target achievement. Purpose of the Role The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives. The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships. The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes. Key Responsibilities Sales Leadership Recruit, train, coach, mentor, and lead a high-performing field sales team. Set clear performance expectations and monitor achievement of individual and team sales targets. Conduct regular field coaching and joint customer visits to improve sales effectiveness. Foster a high-performance, customer-focused sales culture. Sales Planning & Execution Develop and implement monthly, quarterly, and annual regional sales plans. Support the team in planning and executing daily, weekly, and monthly sales and marketing activities. Drive achievement of regional sales, revenue, and profitability targets. Monitor sales performance and implement corrective actions where necessary. Business Development Identify and develop new business opportunities within the assigned territory. Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders. Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand. Pipeline & Performance Management Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion. Promote effective use of CRM and other sales management tools. Monitor key sales metrics and provide timely performance feedback to the team. Customer & Market Management Maintain strong customer relationships and ensure high levels of customer satisfaction. Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions. Reporting & Compliance Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports. Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements. Key Performance Indicators (KPIs) Achievement of monthly and annual sales and revenue targets. Team productivity and target attainment. Lead generation, pipeline health, and conversion rates. Customer satisfaction and retention. Sales team capability development. Timely submission of accurate reports. Qualifications & Experience Education Bachelor’s Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field. Experience Minimum of five (5) years’ experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector. At least three (3) years’ experience leading a field sales team. Proven success managing and developing a sales team of at least ten (10) sales representatives. Demonstrated track record of consistently achieving or exceeding sales targets. Experience working in rural markets. Key Competencies Strong sales leadership and people management skills. Proven ability to recruit, train, coach, and motivate sales teams. Hands-on, results-driven leader with a passion for selling. Excellent planning, organization, and execution skills. Strong communication, negotiation, and interpersonal skills. Business development and relationship management skills. Analytical, proactive, and customer-focused. High integrity and professionalism Qualifications Minimum Bachelor’s degree in Business, Sales, Marketing, Commerce, Agribusiness, or a related field Minimum 5 years of sales experience, preferably in agriculture, energy, financial services, dairy, rural distribution, or asset financing. Proven recent experience managing a direct team of at least 3–6 people. Must have held a Sales Manager / Territory Manager / Area Sales Manager role for at least 2 years. Experience in prior sales leadership role such as Field Sales Supervisor, Team Leader, Territory Supervisor, or Area Sales Supervisor. Strong field sales background and experience with direct sales/B2C. Good command of English and Kiswahili and high preference for ability to communicate How to Apply Interested candidates should send their