Marketing Officer Job Safal Group Nairobi, Kenya

AI summary

Safal Group is recruiting a Marketing Officer in Nairobi, Kenya. The role involves brand building, campaign planning, and cross-functional coordination. Candidates need 5-7 years marketing experience with at least 2 years in a leadership role, and a Bachelor's degree in Marketing or related field.

• 5-7 years marketing experience, at least 2 in a leadership role
• Bachelor's degree in Marketing, Business, or Engineering required
• Brand strategy, digital marketing, and campaign management skills needed
• B2B/construction industry experience preferred
• Full-time, middle-level position in Nairobi

Description

Home » Jobs In Kenya » Communication Jobs In Kenya » Marketing Officer Job Safal Group Nairobi, Kenya Job Title: Marketing Officer Date Posted: 22/07/2026 Job Type: Full Time Job Level: Middle Employer: Safal Group Industry: Communication Salary: Open Location: Nairobi Country: Kenya Deadline: 31/07/2026 Summary: Marketing Jobs. Safal Group Jobs. Looking for a marketing job in Kenya? Safal Group is recruiting a Marketing Officer position. Proficiency in marketing strategy, brand management, and campaign execution is required. Key Responsibilities Brand Building & Market Leadership Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint. Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence. Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take. Launch Support Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales. Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch. Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets. Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches. Campaign & Promotions Planning Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight. Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised. Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval. Work with Finance to align budgets for each promotion and all related costs. Performance Evaluation & Analytics Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness. Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning. Stakeholder & Cross-Functional Coordination Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives. Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents. Requirements Qualifications required: Minimum academic qualification: Bachelor’s Degree in Marketing, Business, Engineering or a related field Qualifications as an added advantage: Postgraduate marketing qualification (e.g. CIM) Experience required: General work experience (years): 5-7 years in Marketing, with at least 2 years in a brand or marketing leadership role Specific to the position (level/discipline/years): Strong grounding in brand strategy, digital marketing and campaign management, ideally within Building Materials, Construction or a related B2B/industrial sector Industry: Marketing exposure within a B2B or technical industry with strong distribution and channel networks Hands-on experience running digital marketing, content and marketing analytics across multiple channels Key competencies and skills: (Essential) Deep expertise across brand strategy, digital marketing and the sales process (Essential) Strong stakeholder and agency management skills (Essential) Strong analytical and data-driven decision-making skills (Essential) Proficiency in marketing analytics, digital platforms and performance reporting (Essential) Strong leadership and people management skills (Desirable) Solid project and campaign management skills (Desirable) Excellent communication and storytelling skills (Desirable) Strong planning and organising skills (Desirable) High on initiative, with the ability to manage ambiguity in a fast-changing market How to Apply Click Here to Apply 🎯 Applying for This Job? Don’t Send a Generic CV. Don’t send the same CV to every job/employer. Have our recruitment team customize your CV to match the requirements of this specific job and improve your chances of getting an interview. Customise My CV For This Job . ⭐ 5-Star Reviews . Job Seeker Testimonials: Professionals Who Got Jobs Through Corporate Staffing Since 2011, Kenyan professionals have trusted Corporate Staffing Services to help them secure employment with leading employers in Kenya and beyond. Read testimonials from candidates who have experienced our recruitment process firsthand and successfully gotten hired through our recruitment services. You Could Be Our Next Success Story . Read How They Got Jobs Through Corporate Staffing GET A JOB