Senior Brand Manager – White Cap
AI summary
Diageo is hiring a Senior Brand Manager for the White Cap brand in Nairobi, Kenya. The role involves full ownership of the Marketing Business Plan, driving brand growth, profitability, and equity through strategic marketing, campaign execution, and cross-functional collaboration. The position is full-time within the FMCG/manufacturing sector.
- Full ownership of Marketing Business Plan (MBP) for White Cap brand
- 6–10 years FMCG/consumer marketing experience required
- Bachelor's degree in Marketing, Business, or related field needed
- Deadline: 2026-09-15
- Full-time role based in Nairobi, Kenya
AI job guide
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AI salary guide
Source salary availableThe source lists KES per month. Confirm the final pay, benefits, contract terms and allowances directly with the employer before accepting an offer.
Can you qualify for this role?
- Required6+ years of relevant experienceThe job post includes a minimum experience signal.
- RequiredEducation or certification mentioned in the postThe captured text mentions education, a diploma, certificate, or licence.
- PreferredPractical evidence in sales, internship, entregadorThe tags and summary point to skills connected with this role.
- RequiredAvailability to work in Not specifiedThe vacancy is associated with this location.
- UnclearComfort with the Full Time contract termsConfirm hours, duration, probation and benefits at the original source.
Documents to prepare
- Likely requiredUpdated CV
- Role specificCover letter or short employer message
- OptionalProfessional references
- Role specificAcademic or professional certificates
- VerifyID or passport only after verifying the employer
Application tips for this job
- Place your strongest Senior Brand Manager – White Cap evidence in the first half of your CV.
- In your cover letter or employer message, connect your experience to Diageo and the role in Not specified.
- Add concrete examples related to sales, internship, entregador, ideally with measurable outcomes or clear responsibilities.
- Follow the instructions from Great Kenyan Jobs; avoid sending documents to unofficial contacts or copied links.
- Confirm the deadline, interview location and employer contact before sharing personal documents.
Source and safety check
- Great Kenyan Jobs
- Original source link available
- Application method is clear
- Deadline not specified
- No major risk signal was detected in the captured text.
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Interview preparation
- What experience makes you a strong fit for this Senior Brand Manager – White Cap role in sales, internship?
- How have you handled responsibilities similar to those in this job post?
- Are you available to work in Not specified under the listed contract or schedule?
- Prepare examples with clear responsibilities, tools used and measurable outcomes.
- Review the source and research Diageo before the interview.
Ask what the first priorities will be in the role and how success will be measured.
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Original source description
Senior Brand Manager – White Cap 2026-09-07T20:24:35+00:00 Diageo https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_7703/logo/diageo.png https://www.greatkenyanjobs.com/jobs FULL_TIME Nairobi Nairobi 00100 Kenya Manufacturing Advertising & Marketing, Management, Business Operations KES MONTH 2026-09-15T17:00:00+00:00 8 Role Summary The Senior Brand Manager is responsible for driving the growth, profitability, and long-term equity of assigned brands through the development and execution of effective marketing strategies. This includes full ownership of the Marketing Business Plan (MBP) , from planning and budgeting to execution and performance tracking. Experience: / skills required: Strategic & MBP Leadership: Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at Kenya Breweries Limited. Cross-Functional & Stakeholder Influence: Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape including AB InBev. Execution & Performance Ownership: Ensure excellence in campaign execution, track performance against KPIs, and take accountability for results through data-driven decision-making and continuous optimization Role Responsibilities: Marketing Business Plan (MBP) Management Develop and own the annual MBP aligned to business objectives Define brand growth targets (volume, revenue, market share) Identify key consumer segments and growth opportunities Manage and optimize A&P (Advertising & Promotion) budgets Track, analyze, and report MBP performance against KPIs Adjust strategies based on in-market performance and insights Brand Strategy & Development Define and maintain brand positioning and identity Build long-term brand equity and differentiation Lead innovation pipeline (new products, packaging, variants) Ensure consistency across all consumer touchpoints Campaign Planning & Execution Develop and execute integrated marketing campaigns (ATL, BTL, Digital) Lead creative development with agencies Drive consumer engagement through activations and experiences Ensure excellence in execution across channels Stakeholder & Cross-Functional Management Collaborate with: o Sales (trade execution) o Finance (budget control & ROI tracking) o Supply Chain (product availability) o External agencies (creative, media, digital) Ensure alignment on brand priorities and execution plans Qualifications: Bachelor’s degree in Marketing, Business, or related field 6–10 years’ experience: in FMCG/consumer marketing Proven experience: in brand management and campaign execution Experience: managing budgets and delivering business results Skills & Experience: Strategic thinking and planning Financial acumen and budget management Strong analytical and data interpretation skills Consumer insight development Project and stakeholder management Creativity and innovation mindset Develop and own the annual MBP aligned to business objectives Define brand growth targets (volume, revenue, market share) Identify key consumer segments and growth opportunities Manage and optimize A&P (Advertising & Promotion) budgets Track, analyze, and report MBP performance against KPIs Adjust strategies based on in-market performance and insights Define and maintain brand positioning and identity Build long-term brand equity and differentiation Lead innovation pipeline (new products, packaging, variants) Ensure consistency across all consumer touchpoints Develop and execute integrated marketing campaigns (ATL, BTL, Digital) Lead creative development with agencies Drive consumer engagement through activations and experiences Ensure excellence in execution across channels Collaborate with: Sales (trade execution), Finance (budget control & ROI tracking), Supply Chain (product availability), External agencies (creative, media, digital) Ensure alignment on brand priorities and execution plans Strategic thinking and planning Financial acumen and budget management Strong analytical and data interpretation skills Consumer insight development Project and stakeholder management Creativity and innovation mindset Bachelor’s degree in Marketing, Business, or related field 6–10 years’ experience: in FMCG/consumer marketing Proven experience: in brand management and campaign execution Experience: managing budgets and delivering business results bachelor degree 72 JOB-6a9f1d83bf4c0