Marketing Officer at Safal Group

AI summary

Safal Group seeks a Marketing Officer to lead brand and marketing strategy for the Safal Building Systems portfolio in Kenya. The role involves building brand equity, planning campaigns, coordinating cross-functionally, and driving commercial growth. Requires a Bachelor's degree and 5-7 years of marketing experience with at least 2 years in a leadership role.

• Lead brand strategy for a major building materials portfolio
• Coordinate go-to-market launches and promotional campaigns
• Work cross-functionally with sales, product, and external partners
• Based in Nairobi with market visits
• Requires 5-7 years experience with 2 years in brand leadership

Description

Marketing Officer at Safal Group by The Safal Group in Marketing & Advertising Full Time Nairobi , KENYA 2026-07-22 Job Overview Date Posted 2026-07-22 Location Nairobi , KENYA Expiration date 2026-09-22 Experience 5+ Years Gender Both Qualification Bachelor Degree Job Description Main purpose of the position: To lead the brand and marketing strategy for the Safal Building Systems portfolio, driving market leadership, brand equity, and commercial growth across Kenya. Working cross-functionally, this role translates strategic vision into impactful campaigns, robust route-to-market execution, and targeted events that strengthen market presence and engage key built environ Description Brand Building & Market Leadership Build and protect brand equity across assigned brands, ensuring consistent positioning across every customer and specifier touchpoint. Develop and roll out brand toolkits, product knowledge training and technical content that equip the sales and agent network to sell with confidence. Work with Product teams and the Sales function to translate brand strategy into merchandising, POS and digital assets that drive off-take. Launch Support Plan and coordinate go-to-market support for all new product and brand launches, in partnership with Production, Customer Service, and Sales. Develop sales presenters, launch content and partner events to prepare agents and sales teams ahead of launch. Conduct regular market and specifier visits to track how events and marketing activities are landing in key markets. Evaluate launch performance against targets and prepare a closing report capturing results and lessons for future launches. Campaign & Promotions Planning Develop the annual brand and country-level promotional calendar, grounded in brand strategy, sales input and customer/specifier insight. Align Channel Marketing and Sales on planned activity, incorporating their feedback before campaigns are finalised. Present the proposed annual promotional plan to the Sales Head and Marketing Head for approval. Work with Finance to align budgets for each promotion and all related costs. Performance Evaluation & Analytics Evaluate campaigns and promotions before and after launch, using ROI estimates, market feedback and available data to judge effectiveness. Partner with the Head of Marketing to validate promotional results and translate learnings into sharper future planning. Stakeholder & Cross-Functional Coordination Act as the day-to-day link between Marketing and Sales, Design, Procurement, Finance, Production, Operations, Site teams, Influencer/Specification and other regional business units, plus external agencies, research partners, event organisers and media houses — gathering input and delivering work aligned to shared objectives. Conduct joint market visits with Sales teams to stay close to the customers, MRM Channel and Agents. Requirements Qualifications required: Minimum academic qualification: Bachelor’s Degree in Marketing, Business, Engineering or a related field Qualifications as an added advantage: Postgraduate marketing qualification (e.g. CIM) Experience required: General work experience (years): 5-7 years in Marketing, with at least 2 years in a brand or marketing leadership role Specific to the position (level/discipline/years): Strong grounding in brand strategy, digital marketing and campaign management, ideally within Building Materials, Construction or a related B2B/industrial sector Industry: Marketing exposure within a B2B or technical industry with strong distribution and channel networks Hands-on experience running digital marketing, content and marketing analytics across multiple channels Key competencies and skills: (Essential) Deep expertise across brand strategy, digital marketing and the sales process (Essential) Strong stakeholder and agency management skills (Essential) Strong analytical and data-driven decision-making skills (Essential) Proficiency in marketing analytics, digital platforms and performance reporting (Essential) Strong leadership and people management skills (Desirable) Solid project and campaign management skills (Desirable) Excellent communication and storytelling skills (Desirable) Strong planning and organising skills (Desirable) High on initiative, with the ability to manage ambiguity in a fast-changing market Share this post Facebook Twitter LinkedIn WhatsApp Related Jobs Direct Sales Representatives (12 Posts) at United Winners Sacco Administration , Marketing & Advertising , Sales Nairobi , KENYA Entry Level Full Time Marketing Manager at NCBA Group Marketing & Advertising Nairobi , KENYA Full Time Sales Account Manager at Safari Park Hotel & Casino Marketing & Advertising , Sales Nairobi , KENYA Full Time Team Leaders – Alternative Channel Accounting & Finance , Marketing & Advertising Nairobi , KENYA Full Time Application ends: 2026-07-31 Apply Now The Safal Group View Company Profile Categories: Manufacturing Founded Date: 1958 Location: Nairobi , KENY