Category Lead Marketing – Hygiene

AI summary

We are hiring a Category Lead – Hygiene to drive marketing strategy and execution for our client's Diaper Category innovation and growth portfolio. This senior-level role requires 5-8 years of FMCG marketing experience, with at least 3 years in brand or category management. Location: Thika / Nairobi, Kenya.

• Drive marketing strategy for Diaper Category innovation and growth portfolio.
• Senior level role requiring 5-8 years FMCG marketing experience.
• Location: Thika / Nairobi, Kenya.
• Salary: KSh 200,000 - 250,000 per month.

Description

Find a Job + + + + Search Category Lead Marketing – Hygiene Kaziweza Limited Marketing & Communications 2 weeks ago Easy apply New Thika Full Time Retail, Fashion & FMCG KSh 200,000 - 250,000 Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary We are looking for a Category Lead – Hygiene to drive the marketing strategy and execution for our client Diaper Category innovation and growth portfolio. Min Qualification: Bachelors Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya Job descriptions & requirements Job Title: Category Lead Marketing – Hygiene Location: Thika / Nairobi, Kenya Role Summary We are looking for a Category Lead – Hygiene to drive the marketing strategy and execution for our client Diaper Category innovation and growth portfolio. You will play a critical role in shaping new product development, brand positioning, trade activation, and consumer engagement for Diaper categories across Kenya and regional markets. This role combines strong consumer insight, commercial acumen, and execution excellence, with a particular focus on translating innovation into scalable, profitable brands in competitive FMCG environments. Key Responsibilities 1. Category Strategy & Planning • Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets. • Identify consumer, channel, and innovation opportunities (e.g. hygiene trends, wellness, affordability, pack-price architecture). • Translate consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives. 2. Brand Management & Communication • Lead brand positioning and communication for Diaper Category and emerging brands. • Develop and execute ATL, BTL, and digital campaigns that build awareness, trial, and preference. • Ensure consistent brand storytelling across packaging, advertising, and point-of-sale materials. 3. Trade & Channel Activation • Design and implement trade marketing and in-store activation plans in partnership with Sales and RTM teams. • Work with distributors to ensure visibility, availability, and execution excellence at launch and scale-up stages. • Measure and continuously improve activation ROI and trade spend effectiveness. 4. Innovation & Portfolio Development • Lead and support NPD initiatives from concept validation to launch execution and post-launch performance reviews. • Partner closely with R&D, Supply Chain, Quality, Finance, and Sales to ensure feasibility, readiness, and speed-to-market. • Identify whitespace opportunities for portfolio expansion and line extensions within Personal Care. 5. Data & Performance Management • Track brand health, category share, pricing, and volume KPIs using dashboards and market data. • Use insights to guide portfolio prioritisation, pricing decisions, and marketing investment. • Prepare category performance reports and business reviews for CRT and senior leadership. Ideal Candidate Profile • Bachelor’s degree in Marketing, Business Administration, or a related field • CIM, MBA, or equivalent professional qualification preferred • 5–8 years’ experience in FMCG marketing, with at least 3 years in brand or category management • Proven experience in the Hygiene, Personal Care, and Home Care categories within the Fast-Moving Consumer Goods (FMCG) industry. • Proven end-to-end experience in new product development and successful product launches • Solid understanding of General Trade and Modern Trade dynamics in Kenya and the wider region • Experience working with well-known brands in Kenya; exposure to the diaper category is an added advantage • Demonstrated ability to manage marketing agencies, budgets, and trade marketing activations • Creative, strategic thinker with the ability to develop innovative and unconventional marketing approaches Preferred • Proven experience in the Hygiene, Personal Care, and Home Care categories within the Fast-Moving Consumer Goods (FMCG) industry. • Exposure to pricing, pack architecture, and portfolio optimisation • Familiarity with SAP (S4HANA), BI dashboards, or marketing analytics tools • Experience in hygiene, beauty, or wellness-driven categories Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Activate Notifications Stay productive - get the latest updates on Jobs & News Activate Deactivate Notifications Stop receiving the latest updates on Jobs & News Deactivate This action will pause all