Area Trade Developer Job Sun King

AI summary

Sun King is hiring an Area Trade Developer in Nairobi to drive retail phone sales, recruit and manage retail partners, and expand market presence. The role involves field execution, coaching, and achieving sales targets. Full-time, middle-level position with competitive salary.

• Drive retail phone sales and expand Sun King's footprint.
• Recruit, enable, and manage a network of retail partners.
• Deliver daily, weekly, and monthly sales targets.
• Full-time, middle-level role based in Nairobi.

Description

Home » Jobs In Kenya » Sales & Marketing Jobs In Kenya » Area Trade Developer Job Sun King Job Title: Area Trade Developer Date Posted: 21/07/2026 Job Type: Full Time Job Level: Middle Employer: Sun King Industry: Sales & Marketing Salary: Open Location: Nairobi Country: Kenya Deadline: 11/08/2026 Summary: Sales & Marketing Jobs. Sun King Jobs. Looking for a sales and marketing job in Kenya? Sun King is hiring an Area Trade Developer to drive sales growth. Experience in managing and developing retail channels or distribution networks is required. About The Role The Area Trade Developer (ATD) is accountable for driving retail phone sales and expanding Sun King’s retail footprint within an assigned territory. The role focuses on recruiting, enabling, coaching, and managing a network of retail partners while ensuring strong sell-out, excellent retailer engagement, and sustainable business growth. The ATD serves as the face of Sun King in the market, building long-term relationships with retailers, driving product availability, improving retailer productivity, and ensuring excellent execution of commercial initiatives. Success in this role requires exceptional field execution, strong commercial acumen, territory management skills, and the ability to consistently translate strategy into measurable sales results. Key Responsibilities Retailer Recruitment & Expansion Identify, recruit, onboard, and enable new retail partners within assigned markets. Expand numeric distribution by increasing the retailer universe across all commercial centres. Complete retailer onboarding and KYC documentation in line with company requirements. Map new market opportunities and identify white-space territories for expansion. Retailer Enablement & Development Ensure newly recruited retailers begin selling within the shortest possible time. Conduct regular retailer coaching on product knowledge, financing process, selling techniques, and objection handling. Increase retailer productivity through continuous engagement and business development assistance. Drive retailer participation in promotions, campaigns, and commercial initiatives. Sales & Productivity Deliver daily, weekly, and monthly phone sales targets. Achieve daily run rate (DRR) and territory productivity targets. Increase average sales per retailer and improve territory performance. Execute field sales campaigns and retailer-focused sales drives. Retail Relationship Management Build and maintain strong relationships with retailers and approvers. Conduct structured retailer visits using approved journey plans. Assess retailer business needs and provide practical commercial solutions. Ensure high levels of retailer satisfaction and retention. Stock Availability & Merchandising Ensure retailers maintain adequate stock levels to sustain continuous sales. Monitor stock movement and proactively prevent stock-outs. Ensure compliance with merchandising standards, POSM placement, pricing, and in-store branding guidelines. Drive excellent retail visibility and execution. Market Intelligence Gather and report intelligence on other providers, pricing, promotions, product availability, and customer insights. Identify emerging market trends and commercial opportunities. Provide timely feedback to inform business planning. Operational Excellence Maintain accurate retailer records and reports. Submit daily, weekly, and monthly field reports within established timelines. Ensure compliance with company policies, processes, and operational standards. Maintain effective route planning and territory coverage. Qualifications Hold a Bachelor’s degree or Diploma in Business, Sales, Marketing, or a related field. Have at least 2 years of experience in FMCG, telecommunications, consumer electronics, financial services, retail distribution, or a similar field sales environment. Demonstrate strong sales, negotiation, and relationship management skills. Have experience recruiting, managing, and developing retail channels or distribution networks. Possess deep knowledge of local urban and rural markets. Have excellent communication, coaching, and problem-solving abilities. Are highly organized with strong territory and time management skills. Are comfortable using Microsoft Excel, PowerPoint, CRM systems, and digital sales tools. Are willing to spend at least 80% of your time in the field. Hold a valid driving licence (an added advantage). How to Apply Click here to apply 🎯 Applying for This Job? Don’t Send a Generic CV. Don’t send the same CV to every job/employer. Have our recruitment team customize your CV to match the requirements of this specific job and improve your chances of getting an interview. Customise My CV For This Job . ⭐ 5-Star Reviews . Job Seeker Testimonials: Professionals Who Got Jobs Through Corporate Staffing Since 2011, Kenyan professionals have trusted Corporate Staffing Services to help them secure employment with leading employers in Kenya and beyond. Read testimonials from can