SALES REPRESENTATIVE -ALCOHOL

AI summary

Sales Representative needed for alcoholic beverage portfolio in Nairobi. Full-time, 3 years experience, Diploma required. Salary Kshs 45,000-50,000. Duties include sales execution, distributor management, trade relations, and market development.

• Diploma qualification required
• 3 years mid-level experience
• Salary Kshs 45,000-50,000
• Full-time, 8am-5pm
• Location: Mombasa Road, Nairobi
• FMCG alcoholic beverage industry

Description

Find a Job + + + + Search SALES REPRESENTATIVE -ALCOHOL Brites Management Services Limited Sales 2 weeks ago Easy apply New Nairobi Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio Min Qualification: Diploma Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Kenya Job descriptions & requirements JOB TITLE SALES REPRESENTATIVE -ALCOHOL NATURE OF JOB FULL TIME INDUSTRY FMCG – ALCOHOLIC BEVERAGE MANUFACTURING SALARY KSHS.45,000-50,000 JOB LOCATION MOMBASA ROAD DUTIES AND RESPONSIBILITIES Sales Execution & Revenue Growth Achieve monthly, quarterly, and annual sales volume, revenue, and distribution targets for the company's alcoholic beverage portfolio. Execute territory sales plans to increase market share and brand penetration across the assigned region. Identify new business opportunities and convert prospects into active retail and wholesale accounts. Maximize sales through effective product mix management, promotional activities, and upselling initiatives. Monitor daily sales performance and implement corrective actions to address performance gaps. Distributor & Channel Management Build and maintain strong relationships with appointed distributors to ensure efficient product availability and market coverage. Monitor distributor performance against agreed sales, distribution, and stockholding targets. Support distributors in territory planning, route optimization, and sales execution. Ensure distributors maintain adequate inventory levels to minimize stock-outs and maximize sales opportunities. Identify and develop new distribution channels to expand market reach. Trade & Customer Relationship Management Develop strong relationships with wholesalers, supermarkets, wines and spirits outlets, bars, hotels, restaurants, clubs, and other on-trade and off-trade customers. Conduct regular customer visits to strengthen partnerships and identify opportunities for business growth. Negotiate trading terms, promotional agreements, and product listings within approved commercial guidelines. Resolve customer concerns promptly while maintaining high levels of customer satisfaction and loyalty. Route-to-Market & Market Development Implement effective route-to-market strategies to improve product availability and market penetration. Expand numeric and weighted distribution across assigned territories. Identify underserved markets and develop action plans to increase sales coverage. Ensure all priority brands are listed and consistently available within key customer accounts. Brand Visibility & Trade Marketing Execution Ensure excellent in-store and outlet execution through merchandising, product displays, and point-of-sale materials. Implement national and regional trade marketing campaigns in collaboration with the marketing team. Monitor compliance with agreed promotional activities and display standards. Increase brand visibility and consumer awareness through effective trade activation. Market Intelligence Monitor competitor products, pricing, promotions, and route-to-market strategies. Collect market intelligence on consumer trends, customer preferences, and emerging opportunities. Provide regular feedback to management on market developments and recommend appropriate commercial actions. Identify risks and opportunities affecting sales performance within the assigned territory. Sales Planning, Reporting & Forecasting Prepare accurate sales forecasts to support demand planning and inventory management. Submit timely daily, weekly, and monthly sales performance reports. Maintain accurate customer, outlet, and sales records using company reporting systems. Analyze sales trends and recommend initiatives to improve territory performance. Credit & Receivables Management Monitor customer credit exposure and ensure compliance with approved credit terms. Follow up on outstanding payments and support timely debt collection. Reconcile customer accounts and escalate overdue accounts where necessary. Work closely with distributors and the finance team to maintain healthy debtor balances. Regulatory Compliance & Responsible Alcohol Sales Ensure all sales activities comply with company policies and applicable alcoholic beverage regulations. Promote responsible marketing and sales practices in line with industry and regulatory requirements. Ensure customers adhere to legal requirements governing the sale and distribution of alcoholic beverages. Maintain the highest standards of integrity and professionalism while representing the company. Cross-Functional Collaboration Work closely with the Marketing, Supply Chain, Finance, Customer Service, and Production teams to ensure seamless execution of commercial plans. P