Marketing & Brand Manager

AI summary

BenzLiving, a premium automotive dealership in Nairobi, seeks a Marketing & Brand Manager to develop and execute marketing strategies, increase brand awareness, generate leads, drive sales, and enhance customer engagement. Requires a Bachelor's degree and 3 years of experience.

• Role reports to Managing Director
• Manage marketing budgets and campaigns across multiple platforms
• Requires hands-on execution and strategic thinking
• Mid-level position with 3 years experience required

Description

Find a Job + + + + Search Marketing & Brand Manager Benz Living Motors LTD Marketing & Communications 1 month ago Easy apply Skills Assessment Nairobi Full Time Automotive & Aviation Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Marketing & Brand Manager will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, drive vehicle sales, and enhance customer engagement. The role requires a commercially minded individual who can combine strategic thinking with hands-on execution. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nairobi, Kenya Job descriptions & requirements JOB DESCRIPTION Position: Marketing & Brand Manager Location: Nairobi, Kenya Employment Type: Full-Time Reports To: Managing Director About BenzLiving BenzLiving is a premium automotive dealership specializing in curated Mercedes-Benz vehicles, import solutions, trade-ins, aftersales support, and luxury ownership experiences. We are seeking a Marketing & Brand Manager to lead our marketing efforts and strengthen our position as one of Kenya’s leading premium automotive brands. Role Purpose The Marketing & Brand Manager will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, drive vehicle sales, and enhance customer engagement. The role requires a commercially minded individual who can combine strategic thinking with hands-on execution. Key Responsibilities Brand Management * Develop and maintain a consistent premium brand image across all customer touchpoints. * Ensure all marketing communication aligns with the BenzLiving brand identity. * Strengthen brand awareness and market positioning. Digital Marketing & Lead Generation * Plan, execute, and optimize campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms. * Generate and nurture high-quality sales leads. * Monitor campaign performance and continuously improve ROI. * Manage marketing budgets effectively. Content & Social Media * Develop and manage a content calendar across all digital platforms. * Coordinate photography, videography, and creative production. * Create compelling campaigns around vehicle arrivals, deliveries, customer testimonials, and brand stories. * Grow social media engagement and community presence. Website & Online Presence * Oversee website updates and optimization. * Improve website user experience and lead conversion performance. * Implement SEO strategies to increase organic traffic. CRM & Customer Engagement * Develop customer retention and remarketing initiatives. * Support lead management processes from inquiry to conversion. * Implement email and WhatsApp marketing campaigns where appropriate. Events & Partnerships * Plan and execute showroom activations, vehicle launches, customer appreciation events, and brand experiences. * Build strategic partnerships with complementary premium and lifestyle brands. Reporting & Performance Analysis * Prepare weekly and monthly marketing reports. * Track key metrics including leads generated, conversion rates, engagement, website traffic, and campaign ROI. * Provide recommendations for continuous improvement. Qualifications & Experience * Bachelor’s Degree in Marketing, Communications, Business, or a related field. * Minimum 3 years’ experience in marketing, preferably within automotive, luxury, hospitality, real estate, or premium consumer brands. * Proven experience managing digital advertising campaigns. * Strong understanding of social media, content marketing, and brand management. * Experience with Google Analytics, Meta Business Suite, and marketing reporting tools. * Excellent communication, organizational, and project management skills. Preferred Attributes * Creative and commercially minded. * Strong attention to detail. * Ability to work independently and deliver results. * Passion for luxury brands and customer experience. * Experience in photography, videography, graphic design, or content creation is an added advantage. Key Performance Indicators (KPIs) * Qualified leads generated. * Cost per lead and return on advertising spend. * Website traffic growth. * Social media growth and engagement. * Lead-to-sale conversion rates. * Brand awareness and campaign performance metrics. Compensation Competitive salary 60,000-80,000 Log In and Apply Important safety tips Do not make any payment without confirming with the BrighterMonday Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job Log in to apply now Continue with Google Continue with Linkedin Or continue with Forgot Password? Keep me logged in Log in Don't have an account? Sign Up to Apply Share link Share on WhatsApp Share on LinkedIn Share o