SOCIAL MEDIA MANAGER

AI summary

The Social Media Manager will develop and execute social media strategy to strengthen brand awareness, build online community, generate leads, and drive sales. The role oversees content planning, production, campaign execution, community management, and advertising. Requires Bachelors degree, 5 years experience, and location in Nairobi.

• Manage multiple social media platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, X.
• Salary KSh 30,000 - 45,000 negotiable.
• Bachelors degree required, mid-level, 5 years experience.

Description

Find a Job + + + + Search SOCIAL MEDIA MANAGER MAYRO TRADING PERFUMES Sales 1 week ago Easy apply New Nairobi Full Time Retail, Fashion & FMCG KSh 30,000 - 45,000 Negotiable Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Social Media Manager is responsible for developing and executing the company's social media strategy to strengthen brand awareness, build an engaged online community, generate leads, and drive sales. The role oversees content planning, content production, campaign execution, community management, social media advertising, performance analysis. Min Qualification: Bachelors Experience Level: Mid level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nairobi, Kenya Job descriptions & requirements Key Duties and Responsibilities1. Social Media Strategy Develop and implement the company's social media strategy aligned with business objectives. Create monthly, quarterly, and annual social media plans. Identify opportunities to increase brand visibility and audience growth. Monitor industry trends and competitor activities. 2. Content Planning and Production Develop monthly content calendars for all social media platforms. Plan, coordinate, and oversee photography and videography sessions. Produce engaging content including: Short-form videos Product photography Lifestyle content Educational content Promotional campaigns Customer testimonials Write compelling captions and calls-to-action. Ensure all content aligns with the company's brand guidelines. 3. Social Media Management Manage the company's presence across platforms including: Facebook Instagram TikTok YouTube LinkedIn X (Twitter) Responsibilities include: Publishing and scheduling content. Monitoring platform performance. Maintaining brand consistency. Optimizing posting schedules. Growing followers and engagement. 4. Community Management Respond promptly to comments, messages, and customer inquiries. Build and nurture online communities. Resolve customer complaints professionally or escalate where necessary. Encourage customer engagement and user-generated content. 5. Digital Advertising Plan and execute paid social media campaigns. Manage advertising budgets. Monitor campaign performance. Optimize campaigns to improve return on investment (ROI). Conduct A/B testing where appropriate. 6. Influencer & Partnership Management Identify and recruit influencers, affiliates, and brand ambassadors. Coordinate influencer campaigns. Track campaign performance. Maintain strong relationships with creators and partners. 7. Performance Monitoring & Reporting Prepare daily, weekly, and monthly reports covering: Reach Impressions Engagement rate Follower growth Website traffic Lead generation Conversion rate Sales attributed to social media Return on advertising spend (ROAS) Provide recommendations for continuous improvement based on performance data. 8. Cross-Functional Collaboration Work closely with: Marketing Department Sales Team E-commerce Team Customer Service Graphic Designers Photographers and Videographers External Agencies and Influencers 9. Brand Reputation Management Monitor online conversations about the company. Protect and enhance the company's reputation. Ensure all communications reflect the company's values and professional standards. Key Performance Indicators (KPIs) Follower growth Engagement rate Reach and impressions Video views and watch time Website traffic from social media Leads generated Sales generated through social media Return on ad spend (ROAS) Customer response time Content publishing consistency Campaign performance Audience growth Qualifications Bachelor's degree in Marketing, Communications, Digital Marketing, Public Relations, Journalism, or a related field. Professional certification in Digital Marketing or Social Media Marketing is an added advantage. Experience Minimum of three (3) years' experience managing social media for a brand or agency. Experience in paid social media advertising. Proven ability to grow social media communities and execute successful campaigns. Experience using analytics tools to evaluate and improve performance. Skills and CompetenciesTechnical Skills Social media strategy and management Content creation and copywriting Photography and videography coordination Basic graphic design (Canva or Adobe Creative Suite) Video editing Social media advertising SEO fundamentals Analytics and reporting Budget management Behavioural Competencies Creativity and innovation Strong communication skills Leadership and initiative Time management Project management Problem-solving Attention to detail Customer focus Teamwork and collaboration Tools and Software Meta Business Suite TikTok Business Center Google Analytics Google Search Console Canva Adobe Creative Suite CapCut Microsoft Office Google Workspace Social media scheduling tools Working Conditions Full-time position. May requi